Sneaky Pete’s Continues to Expand Retail Distribution to U.S. Supermarkets and Convenience Stores

More than 470 Vitamin Shoppes to Carry Healthy Oat Based Drink

Butler, NJ (AUGUST 6, 2013) – Sneaky Pete’s, the first refreshing oat-based beverage announced today that its products will be carried by Vitamin Shoppes stores starting this month.  Sneaky Pete’s, whose brand has been available traditionally in supermarkets is expanding its points of presence with placements in cafeterias and convenience stores alike across the country.    In some retail locations, branded coolers are making sure that Sneaky Pete’s message – high fiber, low calories and great flavor are in front of consumers who want to add healthy options to their lifestyle.

Shawn Sweeney, Vice President of Sales, Sneaky Pete’s Beverage commented, “We are very excited to announce our most recent retail distribution addition.  Vitamin Shoppe is a leader in the health category with a specific product assortment and strong customer loyalty.  Being affiliated with this well known and respected chain will help make Sneaky Pete’s Oat Beverage more readily available to a unique customer set and build more fans.

“We firmly believe that expanding our retail distribution network is key to ensuring Sneaky Pete’s Oat Beverage continued growth,” continued Sweeney.  “This latest deal with Vitamin Shoppes will expose the brand to consumers who are committed to keeping healthy.  Sneaky Pete’s Oat Beverage is a natural choice for their customers.” Initially, Sneaky Pete’s Oat Beverage will be available in more than 470 Vitamin Shoppe locations.

About Sneaky Pete’s Oat Beverage

Sneaky Pete’s Oat Beverage contains only 40 calories per 12oz. bottle, while providing 3 grams of heart healthy oat fiber.   Sneaky Pete’s is available in Apple, Peach, Mango, Grape and Raspberry with a MSRP of $ 1.99 per bottle.

In 2010, entrepreneur Pete J. Stilianessis founded Sneaky Pete’s Beverages LLC.  The inspiration for the brand is based on a 100-year-old family recipe from Pete’s grandfather. Stilianessis knew that in order to achieve his goal of bringing a healthy grain based beverage to market, he needed to partner with someone who had both a food and scientific background.  He joined forces with his childhood friend, Jerry Bello RPh, a food and beverage entrepreneur.  Together, they refined the family recipe and with Bello’s industry knowledge, they created a refreshing beverage that appeals to consumers young and old that delivers on taste, heart healthy benefits and is low in calories.

About The Vitamin Shoppe

The Vitamin Shoppe (formally Vitamin Shoppe Industries, Inc.) is a New Jersey-based retailer of nutritional supplements with 500+ locations in 37 states. The company is one of the leading providers of supplements in the United States, providing approximately 8,000 different skus of supplements through its retail stores and over 20,000 different skus of supplements through its online retail websites.