Something Natural Sparkling Water Expands Into Premier Retail Locations in the Northeast

Stop and Shop, Giant, and Hannaford to carry Something Natural starting Fall 2013

BOSTON, MA (October 7, 2013) – Just announced, three of the largest grocery retailers in the Northeast will be stocking a fresh new addition to their shelves this fall.   Something Natural LLC line of all-natural sparkling waters will be available at Stop and Shop, Giant, and Hannaford  “We are very excited about the opportunity to have our waters available at these great retailers!” said Randy Shefshick, Founder.  “We spent the first year building brand awareness in the independent channels and with strategic customers. Step two of our strategy has been to increase availability in more conventional channels where our fans live and shop every day.”

In order to service new and existing customers, this past summer Something Natural added top tier distributers to its network, including Polar Beverages (Ma &CT), National Distributors (ME), Wright Wisner (NY), and Baker Distributing (VT). “In many respects Sparkling Water, specifically flavored water, is one of the hottest categories in the beverage business as consumers migrate over from CSD’s.  We have seen very strong demand from retailers, distributors and most importantly consumers looking for all-natural/flavored sparkling alternatives to some of the artificially sweetened products in the market. Our announcement today further validates this trend.” said Shefshick.

About Something Natural LLC

Something Natural LLC is based out of South Boston, MA and was incorporated in 2010 with the vision to make sparkling water taste better.  With a strong belief that “less is more”, Something Natural remains committed to creating products with clean and natural ingredients.  Today, Something Natural beverages are made with ultra pure sparkling water and a touch of natural fruit flavor.   Something Natural is distributed throughout the United States in traditional and natural retail stores, bodegas, cafes, hotels, and also available online. Featuring five flavors, guaranteed to satisfy everyone’s palette — Blueberry Lemon, Black Cherry, Strawberry Peach, Pink Grapefruit and Raspberry Keylime.

In a world full of artificial, Something Natural is refreshing.


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