IRVINE, Calif. — True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the Company has gained distribution for AquaBall™ Naturally Flavored Water at all Harris Teeter locations.
Harris Teeter supermarkets operate in over 200 supermarkets in Florida, Georgia, South Carolina, North Carolina, Tennessee, Virginia, Maryland, Delaware and the District of Columbia and had sales of over $4.5 billion in 2012.
Jason Dorfman, National Director of Sales for True Drinks, commented, “We are extremely pleased that Harris Teeter has accepted AquaBall Naturally Flavored Water into its stores chain-wide. Harris Teeter is a natural fit for our products being that they are extremely focused on offering better-for-you alternatives to their customers. Harris Teeter understands the importance of healthy hydration and living a balanced and healthy lifestyle.”
Steve Kravitz of Harris Teeter added, “AquaBall is a great addition to our stores, giving parents a healthier choice in beverages for their children. With the alarming increase in childhood obesity, we launched our yourwellness program in 2006, and our yourwellness for familiesprogram is a tool to help families optimize their children’s health and well-being. AquaBall fits perfectly with our focus on providing healthy alternatives for kids.”
About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company’s vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.
About Harris Teeter
Harris Teeter, Inc. (Harris Teeter), a wholly-owned subsidiary of Harris Teeter Supermarkets, Inc., was co-founded in 1960 by North Carolina grocers W.T. Harris and Willis Teeter. Harris Teeter now operates over 200 stores in eight states and the District of Columbia and is traded under Harris Teeter Supermarkets, Inc. on the New York Stock Exchange. For more information, please visit www.harristeeter.com.