NEW YORK — This summer, the power of the Amazon rainforest will keep the urban jungle sizzling.
AMAZONIA Beverages is bringing the power of the Amazon to the heart of New York City, commencing with yesterday’s Amazon-inspired #UrbanJungle workout, followed by an official campaign kick-off party on Saturday, May 31– both hosted by brand spokesperson and Brazilian supermodel Adriana Lima. The brand will also be hitting a high note as the official coconut water sponsor of The Governor’s Ball Music Festival in New York City.
The #UrbanJungle campaign launch introduces an impactful outdoor and online advertising campaign from AMAZONIA Beverages that features striking visuals of brand ambassadors, Adriana Lima and Cintia Dicker, along with a mobile hydration truck, the #UrbanJungle Oasis, which will be canvassing and quenching the thirst of the city all summer long.
“From health clubs to night clubs, AMAZONIA Beverages help urban jungle dwellers achieve a higher level of mind-body fitness with enhanced beverages boasting Brazilian coconut water and vitamin-rich Amazon rainforest extracts, blended with exceptional-tasting, organic, low-calorie ingredients,” said Nicolas Maurer, CMO, AMAZONIA Beverages. “Focusing on New York City, our lineup of amazing events brings the power of the Amazon to life.”
From Health Clubs to Night Clubs …
Yesterday, an Amazon-inspired #UrbanJungle workout, led by brand spokesperson and Brazilian model Adriana Lima and her trainer, Michael Olajide Jr., former #1 ranked middleweight boxer, set the AMAZONIA campaign in motion. The workout, held on May 28 at Olajide’s newly minted fitness space, AEROSPACE NYC, brought the power and mythology of the Amazon to life, while also supporting St. Luke Foundation for Haiti, a cause important to Lima. A select group of VIPs were on hand to experience Lima’s fitness regimen and take part in the #UrbanJungle workout challenge.
Fundraising for the #UrbanJungle workout event was triggered via an online fundraising promotion for the St. Luke Foundation, which provides education, medical care and dignified humanitarian outreach to more than 150,000 a year through key programs employing more than 900 Haitians. Two lucky guests won the chance to participate in the workout and will join Lima at the official kickoff of the summer of the #UrbanJungle at #SunsetSaturdays at PH-D Rooftop Lounge at Dream Downtown. Lima will bring the #AMAZONIApower to the party with special guest DJ apl.de.ap of the Black Eyed Peas, in addition to other VIPs.
… And from the Beats to the Streets
AMAZONIA Beverages is an official partner of The Governor’s Ball Music Festival, New York City’s music and arts festival slated for June 6-8 on Randall’s Island. In addition to #AMAZONIApower sampling stations, there will be face painting, photo booths and a VIP tent with foosball and free drinks. AMAZONIA’s food truck will also be onsite to sell product.
AMAZONIA Beverages is also hitting the streets all summer long with a mobile hydration truck, the #UrbanJungle Oasis, bringing the brand’s functional and fun beverages, mythology and beauty of the Amazon to active consumers across New York City. All summer long, consumers can tweet #UrbanJungle for a chance to have the truck stop by their health club, night club or any party in between. They can also stop by the truck to participate in a “EMBAIXADINHA” or kick-up challenge to win AMAZONIA Beverages prizing, including apparel, product and special event access to AMAZONIA’s ongoing #DARoCANO event series.
About AMAZONIA Beverages
AMAZONIA Beverages – an independent beverage company based in Miami, Florida and Sao Paolo, Brazil – is on a mission to bring the power of the Amazon to the urban jungle. Steeped in legendary #AMAZONIAPower, AMAZONIA Beverages’ 100% Brazilian coconut-water and tea-based super fruit beverages transcend the line between functional and fun. Find your #AMAZONIApower at www.amazonpower.co.
AMAZONIA Beverages has a SRP of $2.49 and is available at more than 3,000 points of sale on across both the east and west coasts. In New York City, AMAZONIA Beverages is available at Duane Reade, Gristedes and all independent chains and grocery stores.