LOS ANGELES — Coming off a 300%+ growth spurt in 2013, Southern California-based performance water company AQUAhydrate continues its strategic hiring blitz with the addition of Greg McCauley as Executive Vice President of Sales. McCauley, who joined the company in January, will lead the charge as AQUAhydrate significantly expands its sales force for 2014. The new executive brings with him more than 27 years’ experience in the beverage industry in key management positions in sales and distribution. McCauley will work with all divisions in the development of business and will manage the entire sales team.
“I am thrilled to be joining AQUAhydrate at a time of significant growth for the brand,” says McCauley. “I have been very fortunate to experience the growth of several great beverage brands in my career and can attest that AQUAhydrate possesses the core components to emulate their success as a powerful brand now and in the future.”
“We’re very pleased to have Greg as our newest member of the AQUAhydrate management team,” said Mark Loeffler, Chief Executive Officer. “With his vast experience building winning culture and leadership skills that achieve company goals, we’ve made yet another strategic hire that will directly contribute to our exponential expansion this year.”
During his career, McCauley has led a variety of dynamic beverage brands on both the supplier and distributor side, including Red Bull North America, Columbia Distributing Company, Burke Beverage, Miller Brewing Company and E&J Gallo Winery. Most recently, he held the position of Executive Vice President of DSD Sales at CytoSport, where he oversaw the growth of the Muscle Milk brand in the Pepsi distribution system.
AQUAhydrate, Inc. is a Southern California-based health and fitness water company founded on innovative technology and science. Through a proprietary process, its water is purified to some of the most rigorous standards in the industry, supplemented with electrolytes and natural trace minerals and then raised to an alkaline pH of over 9. It is this powerful synergy between alkalinity, electrolytes and minerals which fuels ultimate hydration, balance and performance, and which has made AQUAhydrate the water of choice for myriad health/fitness authorities and professional athletes. AQUAhydrate is proud to have Sean “Diddy” Combs and Mark Wahlberg as active investors and board members. AQUAhydrate is available at retail locations across the U.S. and at www.aquahydrate.com. Follow on Facebook (facebook.com/AQUAhydrate) and Twitter (@AQUAhydrate).