TWINSBURG, Ohio — BAWLS Guarana partnered with TRIAD Communications/Next Level Interactive to redesign www.BAWLS.com to transform the brand’s online presence into one that connects with BAWLS fans, a very niche target audience, and empowers them to share their stories and passion for the brand. The site’s strategic plan also focuses on the company’s business goals of boosting product sales and increasing retailer and distributor partnerships.
“BAWLS is a fun, premium brand and we set out to deliver that same experience for our loyal BAWLS Fans and business partners.” said Jon Gunnerson, BAWLS CEO. “TRIAD/Next Level truly captured the unique BAWLS story and lifestyle in developing the new web site. Our new site will assist us and our business partners in expanding BAWLS distribution in the United States and internationally.” BAWLS.com has quickly seen a surge in traffic as BAWLS fans look to FIND BAWLS, BUY BAWLS, and SELL BAWLS.
The teams from BAWLS and TRIAD/Next Level worked closely together to create the site. Joshua Lee, Senior Designer explained, “Designing the new BAWLS website and photographing their products was a great experience. When a fun brand and a fun loving agency work together, it’s hard to tell the difference between work and play (mainly because we were so cranked up on BAWLS). All in all, we ended up with an awesome website and a pretty healthy BAWLS addiction!” Senior Designer, Nicholas Peters, added, “It was super rad working on a website for a national product with a lot of exposure. The unique audience made the process extra fun and extremely different than typical projects for conventional clients. Also, it was really impressive to realize how many BAWLS fanatics are out here!”
About BAWLS: BAWLS Guarana is a refreshing, super caffeinated soda, infused with Guarana-a naturally-caffeinated berry. BAWLS’ smooth taste, eye-catching packaging and naturally-caffeinated kick has fueled the days and nights of millions of heavy-eyed students, techies, professionals and gamers everywhere since 1996. Headquartered in Twinsburg, OH, BAWLS Guarana beverages are available at supermarkets, convenience stores and electronics retailers across the US and Canada. For more information, visit www.BAWLS.com. GRAB LIFE. BUY the BAWLS!
About TRIAD/Next Level: TRIAD Communications, Inc. is celebrating its 20th year in business and employs fifteen staff members at two locations; Cuyahoga Falls and Downtown Akron. Together TRIAD and Next Level Interactive (the agency’s digital interactive studio) provide full-service advertising and communications support for a range of marketing needs including: traditional print and electronic media, interactive media, social media, public relations and online advertising. TRIAD has won over 200 awards in the advertising and marketing industries. For more information visit triadadv.com or nextlevelinteractive.com.