BOULDER, Colo. — Bhakti Chai, alchemist of the freshly micro-brewed chai concentrate and ready-to-drink bottles (RTD), announced today they will join forces with Michael Franti, musician and supporter of peace and social justice, to kick off Natural Products Expo West with a free Yoga concert at the Anaheim Convention Center, Calif., on Friday, March 7, 2014.
Sponsored by Bhakti Chai, the Rise n’ Shine Yoga concert will be held at the stage and pavilion outside the Convention Center from 7:30 to 9:00 am. Open to the public, the event will offer up to 100 participants the chance to practice yoga directed by inspirational instructor, Mary Beth LaRue, while listening to Franti’s music. The first 50 Expo West attendees to scan their badges at the event will also receive a free Bhakti Chai yoga mat and bag.
Every year, Bhakti strives not only to share their delicious and unique products with Expo West attendees, but also to find ways to engage, inspire and rejuvenate them. Michael Franti, known for his upbeat music and commitment to social justice is the perfect fit to inspire through music and movement.
“Starting the morning with a Michael Franti concert and Yoga with Mary Beth is the ideal recipe for our industry to celebrate all the success and momentum we’ve seen in the last year, while looking forward to other ways in which we can innovate and inspire,” explains Bhakti founder and CEO Brook Eddy.
“We’re thrilled to be aligning with Bhakti Chai in Anaheim,” says Franti. “I’m a huge fan of their products – and of their social mission. Expo West is the perfect place to collaborate!”
Mary Beth LaRue agrees, saying, “I am impressed with Bhakti Chai’s commitment to conscious practices and look forward to celebrating on our mats that we are all ONE.”
In addition to the Rise n’ Shine Yoga Concert, Bhakti Chai is proud to announce a finely curated packaged tea line and two new RTD flavors. “We wanted to bring the spice and fire to the packaged tea aisle so people could finally experience Bhakti Chai anywhere,” shares Eddy. “The ginger pressed for the company’s liquid products is dried and, still overflowing with potent flavor and aroma, re-purposed for tea pyramid bags!” she notes.
Staying true to their vision of expanding the Bhakti family of products, two new RTD bottles were developed. Both have the same signature Bhakti ginger feel, but are made with less sugar and Califia Farms’ popular almond milk. These will be launching in over 300 stores throughout March.
Bhakti Chai will be sampling the entire product line during Natural Products Expo West at booth 5135 in Hall E.
Editor’s Note: Approved press may attend a VIP Yoga and Meet & Greet with Michael Franti. Contact Allison@bhaktichai.com for more details.
About Bhakti Chai
An interest in social action and a passion for travel led Bhakti Chai Founder & CEO to India in 2002 to research a movement based on the principles of Bhakti, or devotion through social action. In 2006, Bhakti Chai was born with the vision of fusing sustainably sourced ingredients, artisan micro-brewed products, and the principles of triple bottom line business. Since it’s inception, Bhakti Chai has been committed to making charitable donations that support women and girls, follows sustainable business practices, and is a certified B Corporation. Bhakti Chai Concentrates and ready-to-drink bottles are available at Whole Foods Markets, natural and independent markets, and cafés around the country. Dry tea tins are available in Whole Foods Markets in the Rocky Mountain region and online at shop.bhaktichai.com. For more information about products and the Rise & Shine Yoga concert, visit http://www.BhaktiChai.com. Bhakti Chai is on Facebook at: https://www.facebook.com/bhaktichaifans. Pinterest: http://www.pinterest.com/bhaktichai/. Twitter: https://twitter.com/BhaktiChai.
About Michael Franti
Michael Franti is the creator and lead singer of Michael Franti & Spearhead. For over two decades, the Bay Area born Franti has been bringing our world exceptionally powerful, deeply felt music. Franti first formed the punk band The Beatnigs while studying at the University of San Francisco, and later the far more hip hop-inflected The Disposable Heroes of Hiphoprisy. In the mid-Nineties, Franti created Spearhead, and increasingly in recent years, he’s found his own voice musically and his own organic brand of popular success. Franti’s impressive series of recordings have vividly reflected his status as a musical citizen of the world. Bhakti Chai will be joining him in select cities during his yet-to-be released 2014 tour schedule. For more information visit http://www.michaelfranti.com.
About Mary Beth LaRue
Mary Beth LaRue has been teaching yoga for eight years and was named one of the top yoga instructors in Los Angeles by Rate Your Burn. Her classes and retreats have been featured in the Huffington Post, National Geographic Traveler, LA Yoga and Origin Magazine. Mary Beth, co-founder of Rock Your Bliss, leads worldwide retreats, workshops and trainings that inspire and empower others to live the life of their dreams. LaRue travels the world working with professional athletes creating sustainable, rehabilitative yoga programs in addition to developing classes held at the Down Syndrome Association of Los Angeles for teenagers, newborns, and their family members. For more information visit http://mblarue.com/