LOS ANGELES — BODYARMOR SuperDrink® is proud to welcome Richard Sherman to its impressive line-up of athlete partners. Sherman, who first discovered BODYARMOR before last the season and made it a regular part of his training regimen, will now be an official member of the team. Sherman, like all other BODYARMOR athletes, will hold an equity stake in the company.
Sherman’s partnership with BODYARMOR makes him the latest athlete partner to join Andrew Luck, Mike Trout, James Harden, Rob Gronkowski and others as part of the sports drinks impressive athlete roster. Sherman will appear in an in-store advertising campaign in retail locations in Seattle and Portland, as well as a social and digital program launching later this summer.
“I am very selective about the companies I partner with and I wanted to align with a brand that’s as innovative and competitive in its field as I am in mine,” said Sherman. “My job is all about performing on the field and BODYARMOR helps me do that.”
Sherman carefully chooses what he puts into his body and BODYARMOR has become a natural fit in his daily life. BODYARMOR is a premium sports drink that provides superior hydration for today’s athletes and is loaded with more electrolytes, vitamins and coconut water, is low in sodium and high in potassium and contains no artificial colors, flavors or sweeteners. BODYARMOR is an upgraded sports drink that provides the right fuel for the next generation of superstars.
About BODYARMOR SuperDrink
BODYARMOR SuperDrink® is a premium sports drink that provides superior hydration. It is packed with more electrolytes, vitamins and coconut water and is low in sodium and high in potassium. BODYARMOR contains no artificial colors, flavors or sweeteners. Created by co-founders Lance Collins and Mike Repole, who have already achieved beverage industry success having each sold companies to The Coca-Cola Company in 2007. Repole sold glaceau, makers of vitaminwater and smartwater for $4.1 billion and Collins sold Fuze and NOS for $250 million. In 2014, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company. Available in six great-tasting flavors, BODYARMOR is the drink of choice for athletes and has assembled an impressive team of young, superstar athletes such as Andrew Luck, Mike Trout, James Harden, LeSean McCoy, Buster Posey, Kevin Love, Rob Gronkowski and Richard Sherman.