(September 11, 2014) -– Beverage consulting firm Cascadia Managing Brands has signed a definitive consulting agreement with Brazil’s third largest beverage manufacturer, WOW! Nutrition. Wow! Nutrition produces and markets fruit juice, tea, soy, coffee, sugar alternative, sugar free drinks, and other healthy food products. Wow! Nutrition’s products are available in over 130,000 points of distribution in Brazil.
One Equity Partners, the proprietary investment arm of J.P. Morgan Chase & Co., purchased a minority position in WOW! Nutrition in 2012.
“We will be discussing everything from new product development, sales, marketing, acquisition strategy as well as production opportunities in Brazil and other countries”, stated Bill Sipper, Managing Partner at Ramsey, New Jersey based beverage consulting firm Cascadia Managing Brands. “Their products are quite unique. Together we are studying opportunities to grow their brands in a meaningful way”.
About Cascadia Managing Brands:
The Experienced View. Ramsey, New Jersey based beverage consulting firm Cascadia Managing Brands offers deep expertise across all key functions and areas of the beverage industry. We are directly responsible for strategies and programs that helped brands leaders become brand leaders.
Cascadia Managing Brands helps brands reach critical mass faster, cheaper, better, and smarter. From business plan development to the actual execution of the plan, from strict consulting advice to managing your sales, marketing and operational plan; Cascadia Managing Brands is the outsourced resource for large and small beverage companies alike.
Cascadia Managing Brands has over 75 plus years of food and beverage experience including Evian, Snapple, PepsiCo, Nabisco, Nantucket Nectars, Carvel, Fresh Samantha (Odwalla), Naked Juice, The Switch, Clearly Canadian, Zico, Hint, RealBeanz and many more.
For more information about Cascadia Managing Brands please visit us at www.cascadiamanagingbrands.com. Please visit our Facebook Page at http://www.facebook.com/Cascadiamanagingbrands or our Twitter page at http://twitter.com/cascadiabrands.
About WOW! Nutrition:
Bold and agile, WOW! aims to offer innovative and healthy drinks for any occasion consumption, for your well-being and quality of life. Located in Cacapava, São Paulo, WOW!’s production facility is considered the most modern factory for non-alcoholic beverages in Latin America. WOW! Is the first to obtain the standards of quality and hygiene in food created by NASA (space agency), was awarded a HACCP certificate, and is ISO9001 certified.
About One Equity Partners:
One Equity Partners (OEP) makes private equity investments behind compelling business ideas and strong management teams. Since inception in 2001, OEP has managed approximately $14 billion in total investments and committed capital for JPMorgan Chase & Co., and OEP has delivered strong returns throughout this thirteen year period.
OEP invests with business purpose. This means partnering with management in transactions initiating strategic and operational business changes to create long-term value. We are constantly looking for companies in growing or changing industries with management teams who share our creative approach to commerce. We believe that our capital is best employed to help these managers change their businesses and achieve their goals. Since 2001 OEP has invested in over seventy companies in a variety of industries, including chemicals, healthcare, technology, travel and manufacturing.
OEP’s investment professionals are located across North America, South America, and Europe, with offices in New York and Chicago, and advisory offices in Frankfurt and São Paulo. One Equity Partners typically acts as a lead investor in acquisitions and growth capital financing. Historically, OEP’s investments have generally ranged from $50 million to $250 million per transaction.