SCOTTSDALE, Ariz. — True Me Brands LLC announces that it entered into a definitive agreement with Kevin R. Easler, Co-Founder of Sprouts Farmers Market, Inc. (Nasdaq: SFM/ “Sprouts”), through his private equity firm Zenfinity Capital Group, to infuse a sizable capital investment in exchange for an equity stake in the company. The terms of the transaction were not disclosed.
True Me Brands CEO, Tom Zummo, said “Kevin Easler brings over 30 years of natural grocery and retail experience to our company which helps aid future guidance in expanding our presence in North America.” He went on to say, “The transaction enables us to facilitate the launch of a national marketing campaign and to provide support to the stores that have put True Nopal on their shelf.” He also stated that, “In addition to the marketing campaign, this partnership will allow True Nopal to address the increasing inquiries for Cactus Water overseas and in other markets.”
True Nopal Cactus Water has garnered national distribution and has finalized agreements with some of the nation’s largest grocers and natural food stores. True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and vegan certified. True Nopal is a refreshing beverage that can help reduce inflammation associated with muscle fatigue and exercise.
Zenfinity Capital Group is a private investment firm based in Scottsdale, Arizona, with a focus on green, healthy, eco-friendly companies. Zenfinity Capital Group invests in companies at various stages in the business life cycle and structures a variety of domestic and international deals. Zenfinity Capital Group’s debt and equity capital commitments range from $100,000 to over $30M.