VISALIA, Calif. — FitPro REAL® Milk Protein, the only all-natural, gluten-free, lactose-free, high protein, and low calorie protein drink with no added hormones, will be an exhibitor at the upcoming Natural Products Expo West trade show (NPEW). NPEW, which takes place at the Anaheim Convention Center on March 7 – 9, 2014, is the leading tradeshow in the natural and health products industry. FitPro will be located at booth #5281 in Hall E where founder and CEO, Brad Kloss, will be present throughout the show. Show hours are 9:30am to 6:00pm on Friday and Saturday, and 9:30am to 4:00pm on Sunday.
FitPro REAL® Milk Protein is minimally processed and has a three-to-one protein to carbohydrate ratio. There are two variations of the product: FitPro Daily, which can be used as an everyday snack and FitPro Plus which is a great meal replacement for athletes and trainers. Both come in chocolate or vanilla flavors. FitPro Daily has 26 grams of protein and only 160 calories and FitPro Plus boasts the same ratio with 40 grams of protein and 250 calories.
The REAL® milk protein found in FitPro starts out as liquid – and it stays that way. The process begins with REAL® grade-A milk from American farms. Next, the milk goes through a gentle ultra-filtration process that removes the lactose sugars and leaves behind concentrated liquid whey and casein proteins. The entire process goes from cow to carton in just four days.
Developed by a Dairy Animal Nutritionist, FitPro is the first and only all-natural, ready-to-drink, protein shake to earn the REAL® Seal. Since 1977, the REAL® Seal has been used to differentiate REAL® dairy products made from U.S. cow’s milk without imitations or substitutes. The REAL® Seal has remained one of the most highly trusted symbols for high-value dairy goods.
“Over the years, I grew frustrated with the lack of convenient, high-quality protein products available,” said Brad Kloss, founder and CEO. “It seemed that most were either heavily processed, loaded with fats and sugars, or a combination of the two. I knew there had to be a better way, so I drew from my dairy experience to develop FitPro.”
For more information on FitPro Real Milk Protein, please visit booth #5281 in Hall E during NPEW or contact Kathy Looper at (559) 303-3029.
BevNET Beverage School is an on-demand, video-based learning tool and online community designed for entrepreneurs and newcomers to the food and beverage industry.