SAUSALITO, Calif. — Fred Water today announced that as a result of its core mission to rid the world of sugar over-consumption responsible for critical levels of ‘adult onset’ diabetes and the obesity epidemic in children globally, it is offering its pocket-friendly water flask empty for filling and refilling from free water sources. As a natural progression of its 100 percent commitment to getting more water in more people and promoting its positive effects on the body, the company is selling its sturdy and refillable pocket-friendly flasks full and now empty at FredWater.com.
With the popularity of its water flasks at an all-time high, the company wanted to make an even bigger impact on its core mission: shifting consumers off sugar and onto water, and reducing its impact on the environment. As a result, the company decided to sell its refillable flask empty, and remind consumers again that while Fred Natural Spring Water is delicious and good for the body, refilling with free water hydrates you just the same.
Left to Right: Fred Full and Fred Empty. Fred, is now also sold empty for filling from free water sources in 13.5 and 20 oz sizes.
The established bottled water business model relies on consumers “drinking and tossing” and so the industry made a double-take when Fred backed all water by announcing its solution to the environmental problem with plastic bottles – refilling the bottles again and again from free water sources. Selling empty water flasks is another step backing Fred’s mission-driven business model geared around making water easier to carry and cooler to drink. This makes the brand the first bottled water company to sell both full and empty refillable bottles.
“We get a lot of questions about our business model with this mission of promoting water, refilling and now Empties,” said Adam Gayner, CEO and co-founder of Fred Water. “The model for Fred Water has been and always will be to do right by the consumer, exceed their needs and desires, and the business will sustainably grow and succeed. We innovate around consumer desires and know that we’re creating affinity and tremendous brand value with Fred.”
The new option for fans of Fred Water to purchase empty and full bottles is an addition to the Fred Water tower introduced earlier this year. The reimagined old-fashioned water tower can be seen in hotel lobbies, skate parks, snow lodges, trendy cafes and high-design home use. Hand-polished, NSF-Certified food grade stainless steel, the Tower sits more than four-and-a-half feet tall and is offered in three, four and five gallon sizes.
Fred Water’s full flasks continue to carry velvety smooth, exceptionally pure natural spring water from the USA. The full flasks are driving double digit revenue growth. All Fred Water flasks are 100% refillable and recyclable. By making water easier to carry and cooler to drink, Fred is encouraging a healthy lifestyle and helping reverse the trends of obesity and ‘adult onset’ diabetes through image and mission-driven values.
Connect with Fred here:
The site: fredwater.com
Twitter and Instagram: @fredwater
About Fred Water:
Created by two guys in Brooklyn, Fred Water is on a mission to reverse today’s skyrocketing obesity rates by switching consumers from sugary drinks to water. The company is accomplishing its mission through the sale of its popular pocket-friendly, refillable flasks designed to make drinking water an easier and cooler thing to do. Disrupting the industry’s status quo, Fred Water was the first to encourage refilling its flasks offering a clear alternative to single-use plastic bottles known for littering our oceans and landfills.
All Fred flasks have the instruction “Refill” printed squarely on the front side and they are available for purchase filled with velvety-smooth natural spring water and empty for those who want to further reduce their impact on the environment by first filling with tap. Fred backs all water, which the company feels is more sustainable relative to people, planet and profit. Fred is sold in retailers nationally and online via FREDWATER.COM.
Hydrate & Conquer. Refill & Respect.