Gotham Brand Managers kicks off summer with a new sampling vehicle to help build the brands it represents, with focused sampling throughout the NYC market. It is a “new” vehicle, if you consider a fully renovated 1973 Good Humor Ice Cream truck actually new.
“An Ice Cream Truck was chosen because it’s both eye catching and extremely functional for sampling products on the busy streets of Manhattan and most events” says Trent Moffat, owner of Gotham Brand Managers.
The sampling truck will be used for visibility, trial and to build the brand awareness everyone is looking for. Unlike the regular services Gotham offers as an independent sales, merchandising and sampling team for a few select snack and beverage companies, the mobile sampling truck is being used one brand at a time for better focus and the ability to create a quick buzz in the market.
The Ice Cream truck debuted this month wrapped with Little Miracles artwork, staffed with Gotham sampling specialists and loaded with cold Little Miracles samples. Targeted sampling areas include, Manhattan, Brooklyn, weekend events in the Hamptons and other summer hot spots.