Liquiteria Creates ‘Pink Lady’ to Fight Cancer With Polo Ralph Lauren Foundation

liquiteria pink ladyNEW YORK — Liquiteria, New York City’s original cold pressed juice company, has partnered with The Pink Pony Fund of The Polo Ralph Lauren Foundation to create a custom “Pink Lady” cold pressed juice. Liquiteria will donate 20% of the purchase price of the Pink Lady juice to The Pink Pony Fund of The Polo Ralph Lauren Foundation’s worldwide effort to expand cancer care and prevention.

Inspired by a new partnership with Polo Ralph Lauren’s Pink Pony Fund, Liquiteria’s creative team developed “Pink Lady,” a fresh, seasonal blend of pomegranate, watermelon, grapefruit and celery, capped in The Pink Pony Fund’s signature pink color.

The Liquiteria and The Pink Pony Fund partnership will launch on October 1st and run through October 31st with the goal of building support and awareness for cancer care and prevention.

“Giving back to our community is core to our mission at Liquiteria. Our goal is to nourish our guests from the inside out, encouraging overall health and happiness. We have worked with organizations including City Harvest, Robin Hood Foundation, and now The Pink Pony Fund, all of which are accomplishing tremendous philanthropic achievements in the health and wellness realm,” says Adam Rand, Chief Operating Officer at Liquiteria.

Since 1996, Liquiteria has provided the New York City community with health and balance through their selection of cold pressed juice, handcrafted smoothies, and gluten and dairy free entrees for breakfast, lunch and dinner. Liquiteria currently has four locations across downtown Manhattan, with a fifth set to open in 2014.

Pink Pony is Ralph Lauren’s worldwide initiative in the fight against cancer. Their mission is to reduce disparities in cancer care in medically undeserved communities and ensure earlier treatment.