STAMFORD, Conn. — Nestle® Pure Life®, the #1 bottled water brand in the U.S. by volume, today announced the expansion of its product portfolio with the introduction of Nestle ® Pure Life® Exotics™ Sparkling Water, a line of unsweetened sparkling water with unique, bold, and all-natural exotic fruit flavors. Available in four delicious varieties – Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime – Nestle Pure Life Exotics Sparkling Waters are free of calories, packed with an effervescent burst of flavor and made with no artificial colors or sweeteners. They’re the perfect way to “Escape to the Exotics” any time of day and any time of year.
Nestle Pure Life Exotics are a delicious and flavorful sparkling water option with tropical fruit essences and citrusy zest for consumers looking to shift away from sugary soft drinks. According to Ipsos, more than one-third of U.S. consumers are cutting back on soda consumption and many are doing so in order to be healthier and decrease sugar and calorie intake. In fact, in 2013 alone there was a 9.5 million gallon increase in sparkling water and seltzer consumption, making it the fastest growing beverage category. And 18 percent of that increase came from diet soda drinkers, while 16 percent came from people drinking regular soda.
“With such a significant shift in consumer preferences and buying habits, we’ve created a product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward water as healthy hydration,” said Gigi Leporati, Nestle® Pure Life® Brand Manager. As the leader in the bottled water category, Nestle Pure Life is committed to encouraging people to make healthier beverage choices.
The new Nestle Pure Life Exotics Sparkling Water line allows consumers to enjoy the benefits of a zero-calorie drink with all natural flavors, without sacrificing full flavor and carbonation. It’s a drink that offers carbonation levels similar to canned soda, meaning that consumers aren’t sacrificing the “fizz” level they’re used to. And, by flavoring this new line of sparkling water with fruit essences that are naturally more sweet and fragrant, consumers can still get the flavor and fizzy pick-me-up they’re looking for.
“Nestle Pure Life Exotics Sparkling water is a perfect alternative for those seeking flavorful, zero-calorie beverages to stay hydrated,” said Sylvia Melendez-Klinger, MS, RD, LDN, Founder of Hispanic Food Communications, Inc. “It’s a great option for the whole family.”
Each of the four varieties of Exotics Sparkling Water offers a unique flavor that is sure to delight the taste buds of every member of the family:
- Strawberry Dragon Fruit offers notes of sweet and sour creating a combination similar to that of kiwi and pear.
- Mango Peach Pineapple offers a mix of sweet and tangy from the essences of three very different, delicious fruits.
- Key Lime packs an irresistible scent with a refreshingly tart flavor.
- Tangerine offers a bold flavor bursting with the natural aroma of tangerines.
The new Nestle Pure Life Exotics™ Sparkling Water is now available for purchase nationwide at Target (Key Lime flavor not available yet). Sold in an 8-pack carton of 12-oz cans, the fridgepack carton is designed to fit conveniently into the refrigerator and has a suggested retail price of $2.99.
For more information on Nestle Pure Life and the new Nestle Pure Life Exotics Sparkling Water visitwww.Nestle-PureLife.us/Products/Exotics
About Nestle Pure Life
The number one U.S. bottled water brand (by volume) according to Beverage Marketing Corporation, the Nestle® Pure Life® brand is committed to helping families make calorie-free beverage choices. Nestle Pure Life Purified Water goes through a multi-step filtration process and is enhanced with a unique blend of minerals for a pleasant, refreshing taste. Nestle Pure Life Exotics™, an unsweetened sparkling water with flavorful exotic fruit essences, is another healthy hydration option. Nestle Pure Life Splash is a zero-calorie, sweetened, natural fruit flavored water beverage. Nestle Pure Life is a brand of the leading bottled water company, Nestle Waters North America Inc.
About Nestle Waters North America
With 36 years of experience providing healthy hydration in the bottled water segment, Nestle Waters North America is the nation’s leading bottled water company. The company produces six regional natural spring water brands in the U.S., distributes three international bottled water brands, and sells its national brands resource® and Nestle® Pure Life®. Completing its beverage portfolio are ready-to-drink iced teas, including Nestea® Iced Tea. The company’s dedication to quality products, bringing shared value to communities and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestle Waters North America to be the third largest non-alcoholic beverage company by volume in the U.S.
 Ipsos Marketing, Nestle WaterPLUS Comprehensive A&U among N=1,525 Past 3 month specialty water consumers, November, 2013
 Nielsen U.S. Scanner data, FY2013
 Nielsen Shifting Study: Sparkling & Seltzer, October, 2013