NEWPORT BEACH, Calif. — Perricone Farms is proud to announce the launch of a fresh, new brand identity. As part of our ongoing commitment to evolve our business to keep in step with our customers’ needs and market changes, we have refreshed both our logo and our entire line of packaging.
Careful thought and planning went into this important project, taking into consideration the long and established history attached to the Perricone family name, along with the successful juice business. Within the graphic design, respectful nods were given to the family’s roots in the Orange Groves of California. The refreshed logo also captures the fresh squeezed aspect of the products. The brand update was accomplished under the watchful eyes of Joe Perricone, CEO Bob Rovzar and Director of Marketing Sammy Perricone.
“We felt it was a good time to refresh our brand. The update of our packaging brings a look that retains our family values and culture,” said Joe Perricone. “We wanted to introduce an innovative look that would both demonstrate our fresh products, while capturing the history of the Perricone Family,” said Bob Rovzar, CEO.
Perricone Farms has been developing new products while consistently delivering the freshest juice available, grown from their own farms, and is excited for the opportunities their new look holds for them and their customers.
About Perricone Farms
Perricone Farms, with Executive offices based in Newport Beach, CA, has produced fresh squeezed juice for over 78 years. Offering a broad range of juice products in retail, hospitality and industry sizes, Perricone Farms is the premier fresh juice supplier on the West Coast.