LOS ANGELES — With its naturally refreshing and low-calorie fruit flavored sparkling water line, the Los Angeles based beverage company POPwater continues to expand its market penetration with new chain authorizations from Kroger banners Smith’s and Ralphs. POPwater also launched in Albertsons Northwest earlier in the year. “We are excited to have POPwater available at our new chain retail partners – – it is very gratifying to see the Smith’s and Albertsons Northwest customers organically embrace POPwater as The Healthier Alternative To Soda” said POPwater’s CEO Banch Abegaze. POPwater is currently launching in Ralphs Southern California stores and expects to complete its rollout in all 240 stores by mid October.
To continue its strategic growth in the West Coast, POPwater recently partnered with powerhouse distributors Admiral Beverage Corporation for distribution throughout the State of New Mexico and Southern Wine & Spirits for the State of Nevada. Matt Royter from Admiral Beverage Corporation said, “POPwater is the most organized and detail oriented group of professionals I have had the pleasure to work with to date. The energy, enthusiasm and dedication they bring to the trade is unprecedented. Never have I had more success or more fun selling and marketing a brand than I do with the POPwater team!”
“I just want to say that POP Water looks like it is going to be a Big Hit as we roll into the Las Vegas market as well as into the State of Nevada. Displays are going up quickly, and seem to be turning quickly. Tremendous Retail support from Smiths,” said Kent Whipple, from Southern Wine & Spirits.
POPwater is sold in an 11.2 ounce 100% recyclable aluminium bottle with a convenient
re-sealable aluminium cap and is currently available in four fruit flavors: Orange, Pineapple, Apple, and Grape. Each POPwater bottle contains only 30 calories and 7 grams of sugar. In addition to Smith’s, Ralphs and Albertsons Northwest, POPwater is currently sold at Nugget, Harmon’s, Gelson’s, Scolari’s, Bristol Farms, 7-Eleven, and other retail outlets on the West Coast. POPwater is also available nationwide through Amazon.com.
POPwater is The Healthier Alternative To Soda and other artificially flavored drinks. Developed by Troy Carter and the world-renowned branding and entertainment team at Atom Factory, POPwater is a naturally flavored sparkling water with only 30 calories, 7 grams of sugar and just the right amount of POP. POPwater is available in four fruit flavors: Orange, Pineapple, Apple, and Grape. With music and POP culture built into its DNA, POPwater has the appeal of the big soda brands – -without the baggage.