Powered ON Energy Unveils Strategic Brand Revamp

unnamedLOS ANGELES – (Dec 19, 2014) – Powered ON Natural Energya science-based functional energy beverage, continues to grow after its successful launch at Expo West earlier this year, and is currently available in more than 1,900 stores across 25 states and online.

Created to boost endurance, initiate momentum and enhance focus, Powered ON is the first and only U.S. beverage to feature ornithine, an amino acid that, when combined with caffeine, offers an increase in stamina and concentration over caffeine alone.

“Everyone has been pleasantly surprised and excited about our fast growth into new territories,” said Executive Vice President Corey Blick. “Our sales team and distribution partners played integral parts with Powered ON’s expansion. The brand is gaining traction heading into 2015.”

Powered ON has gained distribution through Earthfare (Southeast/Midwest); select Kroger and Albertsons divisions; Fresh & Easy (California, Arizona and Nevada); 400 Vitamin Shoppes; hundreds of corporate micro markets (including Facebook and Nike) and has charted significant traction in the natural/specialty channel, including regional California chains like Gelson’s, Bristol Farms, Mollie Stone’s, and Lunardi’s. Key distributors include UNFI, KeHE, DPI and Vistar. Advanced discussions are underway with additional regional and national retail chains to carry Powered ON and will be announced later.

“Our customers are really responding to this brand,” said Keil’s General Manager Greg Pluta in San Diego, CA. “Powered ON is outselling other popular beverages in the same space. The functionality of Powered ON, the taste, and the package seem to be bringing people back for more. It’s fun watching a new product hit.”

What was launched earlier this year as “ON Powered Refreshment” has been revamped to “Powered ON Natural Energy” to better reflect the distinguishing properties of the beverage. “Powered ON provides functional, science-proven ingredients – at effective amounts – with natural properties that more and more consumers are coming to expect,” stated Blick. “We evolved our branding and packaging to more clearly evoke: smart, natural energy that fits today’s 24/7 lifestyle.

As part of the patent-pending, proprietary formula, Powered ON features caffeine from tealeaf extract, the amino acid ornithine and B Vitamins. Naturally sweetened and low in calories, the starting five flavors include: Blueberry Lemonade, Tropical Citrus, Dragonfruit Tangerine, Peach Mango and Raspberry Limeade. Powered ON is distributed through natural, specialty, food service and traditional grocery retailers around the country. Powered ON carries a suggested retail price of $1.99-$2.49, and is also available for purchase online at www.poweredon.com.


Powered ON is the first and only beverage to feature a proprietary blend of ornithine and caffeine. Powered ON’s management team has more than 100 years of combined experience in nutrition and beverage industries. Founder and developer Dr. Rob Paul who is a Board-Certified Clinical Neuropsychologist with specialty training in the area of adult brain function. Paul has published more than 200 professional scientific papers and served biotechnology companies in the development of new medicines to improve brain function.

Powered ON is a product of Nawgan Products, LLC, whose strategic partner is Kirin Holdings. Based in Japan – with portfolio holdings across the world in beverage, pharmaceutical and biochemical industries – Kirin is a global health and wellness company.