Reed’s Announces Expansion in Northern California

LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Senuca Beverages, Inc., headquartered in North Highlands, California, to distribute the full line of Reed’s Ginger Brews, Virgil’s Root Beers and Reed’s Culture Club Kombuchas throughout the greater Sacramento region.

Neal Cohane, Senior Vice President Sales and Marketing for Reed’s, Inc., commented, “This partnership with Senuca Beverages will provide significant focus in all channels of business in one of the most developed natural foods markets in the country today. Senuca has a small, but aggressive, service-oriented sales force committed to expanding the Reed’s brands in the region.”

John Senuca, owner of Senuca Beverages, stated, “We are very excited about this new relationship with Reed’s, and are very pleased to be offering such high quality, delicious tasting, premium craft sodas and kombuchas to our customers. The new addition of our refrigerated warehouse now gives us the capability to expand into the exciting kombucha category. This is the fastest growing segment in soft drinks today and we will be distributing the best-tasting kombuchas on the market today.”

About Senuca Beverages

Senuca Beverages, Inc., founded by John Senuca in 2007, is a rapidly growing distributor offering continued expansion throughout a network of convenience and grocery stores in the greater Sacramento, California region. Senuca Beverages has a solid foothold in northern California, servicing 15 counties throughout the region: Sacramento, Placer, El Dorado, Nevada, Yuba, Sutter, Yolo, Butte, Solano, Colusa, Glenn, Tehama, Shasta, Plumas and Sierra counties.

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.