Reed’s Announces Search for New CFO

LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it is in a search for a new CFO. The current CFO, James Linesch will be leaving at the end of the month.

Chris Reed, Founder and Chief Executive Officer of Reed’s, Inc., commented, “We have enjoyed working with Jim Linesch for the past 5 years. He has made many valuable contributions to our company including the inspiration and technical ‘macgyvering’ that gave us the Reed’s Culture Club Kombucha line of products. We’re getting a great response, but I am looking for the right business partner with a strong background in analysis. With our sales and marketing budget close to $10 million a year and growing by $2-3 million a year, we need someone with experience evaluating that spend to help us generate the best return on investment.”

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.