LOS ANGELES — Leading health and beverage experts announce the launch of ON Powered Refreshment beverage. ON is the first and only U.S. beverage to feature ornithine, an amino acid that recently received GRAS status in October of 2013. Combined with caffeine, ornithine offers a more sustainable boost over caffeine alone.
As part of the patent-pending, proprietary formula, ON is powered with caffeine from tea leaf extract (equivalent to a cup of black tea), ornithine and B Vitamins. Naturally sweetened and low in calories, the starting five flavors include: Blueberry Lemonade, Tropical Citrus, Dragonfruit Tangerine, Peach Mango and Raspberry Limeade. ON will initially be distributed through natural, specialty, foodservice and traditional grocery retailers across the West Coast in 2014. ON carries a suggested retail price of $1.99-$2.49, and is currently available for purchase online at ONbeverages.com.
The ON concept was born when ON developer and board-certified clinical neuroscientist, Dr. Rob Paul recognized the functional beverage category was lacking a healthy product that was backed by strong science and helped consumers get the most out of their day.
“We see ON as a beverage that exists beyond the energy or refreshment drink categories. This is a beverage that offers science-backed, tested ingredients that produce real, heath-focused and sustainable results,” said Paul. “The key to ON is in the inclusion of ornithine, an ingredient that has been shown to work synergistically with caffeine to reduce fatigue and significantly increases stamina and concentration over caffeine alone.
Beyond the proprietary blend, the ON team was focused on delivering an enjoyable taste experience without the use of artificial sweeteners, flavors or preservatives.
“One of our primary objectives was to create a drink that can stand on it’s own purely for the taste quality. ON is a functional beverage that sacrifices nothing on flavor, offering broad appeal in all consumer channels, including natural foods,” said Corey Blick, ON Vice President of Marketing. “It’s the perfectly crafted beverage that allows consumers to achieve their full potential in all aspects of their daily routines, work, fitness, endurance…life. Whatever the scenario requiring a healthy boost, our motto: it’s ON.”
About ON Beverages
ON is the first and only powered refreshment beverage to feature a proprietary blend of ornithine and caffeine. Led by Dan Holland, President and seasoned beverage veteran, ON’s management team has more than 100 years of combined experience in health and nutrition/beverage industries. Founder and developer Dr. Rob Paul who is a Board-Certified Clinical Neuropsychologist with specialty training in the area of adult brain function. Paul has published more than 180 professional scientific papers and served biotechnology companies in the development of new medicines to improve brain function.
ON Beverage’s strategic partner is Kirin Holdings. Based in Japan – with portfolio holdings across the world in beverage, pharmaceutical and biochemical industries – Kirin is a global health and wellness company.