LAS VEGAS — Tradewinds®, a company inspired by a family tradition of slow-brewing sweet tea, will unveil its new flavorful line of island teas at the upcoming National Association of Convenience Stores (NACS) tradeshow: Jimmy Buffett’s Island Tea, inspired by the music and lifestyle of singer songwriter, Jimmy Buffett. Tradewinds® has partnered with Margaritaville Holdings, LLC to create a line of premium, tropical-flavored island teas that are refreshing, great- tasting and made with natural flavors and natural sweeteners. The five unique flavors that will be offered nationally include: Pineapple Coconut White Tea, Tropical Citrus Green Tea, Peach Mango Black Tea, Strawberry Lime Black Tea, and Paradise Punch Hibiscus Tea.
The NACS tradeshow will be the first industry showcase where Tradewinds® will officially announce their exclusive partnership with the leading escapism lifestyle brand, Margaritaville. This new line of island teas will give consumers a refreshing taste of paradise: perfectly crafted iced teas blended with authentic, tropical fruit flavors. The bottle structure even features a unique proprietary design inspired by Jimmy Buffett, Margaritaville, and the beautiful islands of the Caribbean. Tradewinds® invites attendees to taste its new flavors, which contain no artificial sweeteners, a range of 0-4% real juice, and only 120 calories per 18.5 –ounce single-serve bottle.
“Island Tea is a truly unique concept in the RTD tea category. Both Tradewinds and Jimmy Buffett stand for relaxation, escapism and just kicking back and having a good time!” said Julia Balakrishnan, Associate Marketing Manager of Tradewinds®. “Each flavor tells a different story that is inspired by Jimmy Buffett’s lifestyle, as well as provides our consumers with a naturally flavored beverage option without sacrificing the refreshing, tropical taste they’re craving.”
The 2014 NACS show will take place from October 7-10, 2014 at the Las Vegas Convention Center, located at 3150 Paradise Rd., Las Vegas, NV 89109. Tradewinds® will be exhibiting at the Nestle Waters North America booth #1829. Tradewinds® Jimmy Buffett’s Island Tea will be available at major national retailers and convenient store chains at a suggested retail price of $1.39 – $1.59. For more information on Tradewinds®, visit www.drinktradewinds.com. For more details about the NACS show, go to www.nacsonline.com/nacsshow.
Tradewinds® offers a variety of high-quality, refreshing and enjoyable iced teas: Tradewinds® Slow Brewed Iced Tea and soon to launch Tradewinds® Jimmy Buffett’s Island Tea. For more information on all Tradewinds® products, please visit www.drinktradewinds.com.
ABOUT JIMMY BUFFETT’S MARGARITAVILLE®
Inspired by the lyrics and philosophy of Jimmy Buffett, the leading lifestyle brand is comprised of restaurants, retail shops, consumer products, casinos, resorts, vacation ownership and a national radio station on SiriusXM. Margaritaville delivers an experience where consumers can enjoy the sights, sounds and tastes of their favorite vacation destination, whatever their latitude. Margaritaville is more than a product or a place, it’s a state of mind.