Former Clif Bar & Company Brand Director joins the natural beverage company as demand rises and growth continues
San Francisco (March 6, 2014) – Zola®, maker of top-selling Coconut Waters and Açaí Juices in the United States, today announced the appointment of Rosa Compean, as the Vice President of Marketing, to its executive team. Compean is responsible for marketing and product strategy, consumer marketing programs, public relations and digital media.
The executive’s hire comes in response to Zola’s explosive growth of more than 30 percent year-over- year1, plus significant national distribution gains in grocery and natural food stores. The company most recently launched its Coconut Water Lemonade just in time for Expo West, and after the great success of Coconut Water with Espresso.Zola’s Coconut Water portfolio has been one of the fastest-selling in the category since March 2012.
“The rapid growth of our Coconut Water and Açaí Juice lines has transformed how consumers refresh, rehydrate and recover, and has ignited a demand for additional products,” said Zola’s CEO Chris Cuvelier. “Rosa has a proven track record of driving growth at successful companies, and her leadership will help us continue to scale Zola to take advantage of this large and growing market opportunity for better-for-you beverages.”
Compean most recently served as a Brand Director at Clif Bar & Company, a leading maker of organic energy and nutrition foods and drinks. In that role, she defined and led the strategic direction and annual operating plans for the LUNA portfolio of brands. Prior to Clif Bar & Company, Compean was Director of Marketing and Merchandising at Peet’s Coffee & Tea, a San Francisco Bay Area-based specialty coffee roaster and retailer. She has also held marketing leadership positions at Williams- Sonoma, Inc., Jamba Juice Co. and Nestle USA.
“Zola prides itself on delivering the hydration that consumers want with a taste that can’t be beat – with natural ingredients that come straight from the source,” said Zola VP of Marketing Rosa Compean. “There’s an incredible amount of opportunity to redefine refreshment – naturally, deliciously and responsibly – and I’m happy to be a part of Zola’s team, which is at the forefront of this movement.”
At Zola, we are fanatical about traveling the globe in search of the best ingredients. Our philosophy is to go directly to the source, and our promise is to produce only the best-tasting, most nutritious and authentic functional beverages. Zola is the maker of top-selling Coconut Waters and Açaí Juices in the United States. Zola’s products are now available at grocery and natural food stores across the U.S. and Canada. For a complete store listing, please visit: http://zolaacai.com/store-