“We’re very hyped to welcome AriZona Iced Tea to the TransWorld Park,” says TWS Marketing Director Paul Kobriger. “TransWorld has a long-standing friendship with AriZona Skate Director Josh Zickert, and after partnering with them on this year’s TWS Come Up Tour, we knew that they would be a great and valued partner on additional initiatives. The park sponsorship is a great way for AriZona to reach the endemic skate audience digitally with new content from the park being posted almost daily. And you know we’re not mad at a fridge full of tall cans!”
Spencer Vultaggio, AriZona’s Chief Marketing Officer, said of the partnership, “This relationship has made perfect sense, being that both of our brands share a likeminded audience. TWS Media is regarded as a major player in the world of skateboarding and we are the #1 selling iced tea in America. We are thrilled to be a part of this new initiative and happy to officially launch the AriZona Skate Team, featuring some of the best talent out there today.”
AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud to be a family owned and operated American company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one ready-to-drink Iced Tea in America – holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base. To learn more about the AriZona please visit drinkarizona.com; Facebook: AriZonaIcedTea; Twitter/Instagram/Pinterest: @DrinkAriZona
For more information contact:
Jennifer Smith, Director of Communications: Jennifer(at)drinkarizona(dot)com 516.812.0208
Ali Carbone, Marketing and Communications Coordinator: acarbone(at)drinkarizona(dot)com 516.812.0346
About TRANSWORLD SKATEBOARDING
TRANSWORLD SKATEBOARDING has been the largest, most respected skateboarding media outlet in the world for more than 30 years. Known widely by its mantra, skate & create, and delivering the most innovative photography, cutting-edge editorial, and top-notch videos, TRANSWORLD SKATEBOARDING offers its audience an inside look at the skateboarding culture through its magazines, videos, events, and website. TRANSWORLD SKATEBOARDING is published by TEN: The Enthusiast Network, the world’s leading action and outdoor sports media company. TRANSWORLD SKATEBOARDING can be found online at skateboarding.com .
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com
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