LOS ANGELES – As it prepares for its appearance at Expo West (booth #6039), Boxed Water, an eco-friendly and BPA-free alternative to bottled water, celebrates a year of exciting business milestones. Among its latest developments, Boxed Water had added two new offerings to its product line, widened its retail distribution, and is launching a new marketing campaign. These efforts build upon the tremendous success of 2014 where Boxed Water tripled its retail sales.
Boxed Water now offers two new products, a one-liter box and 500 ml six-pack to complement its existing 500 ml offering in single, 12 and 24 packs. The one- liter box ($1.99 SRP) was developed in response to both retailer and consumer demand for a larger single-serve product. The 500ml six-pack ($6.99 SRP) supports Boxed Water’s entry into grocery and mass accounts while providing increased value to consumers. Boxed Water containers will continue to be filled in Holland, Michigan and triple filtered for purity using reverse osmosis, carbon filtration, and UV. Boxed Water containers are recyclable, 100 percent BPA and phthalate free, and exert a smaller overall environmental footprint than traditional water bottles.
Found in more than 6,000 stores across the country, Boxed Water has more than 60 distributors nationwide including premiere distributors such as Central Beverage, Great State, and Seaview. In 2015, Boxed Water will more than double its distribution in the U.S. market through increased penetration in key regions and new authorizations in grocery, convenience store, mass, and club channels. New retailers to date include select regions of Whole Foods, Kroger, and Costco stores. The new products and increased distribution in Canada and Mexico are also expected to support growth with total sales projected to quadruple in 2015. Wider distribution will be supported by a new marketing campaign in 2015 with the tagline “Reach for Better”. Tactics include evergreen and activation specific collateral, POS displays, social media and PR efforts, partnerships with like-minded non-profits, and field marketing at events.
“In the last year, we’ve seen tremendous growth and the demand for a more sustainable alternative to convenience bottled water continues to increase.” said Jeremy Adams, vice president marketing for Boxed Water. “We look forward to our new product offerings, increased distribution, and fresh marketing campaign to deliver on our promise of creating a more sustainable, healthy, and mindful world.”
Check out Boxed Water at ExpoWest, Booth #6039 from March 4-8, 2015. For more information on locating the nearest Boxed Water retail carrier, visit www.boxedwaterisbetter.com. # # #
About Boxed Water
Boxed Water is a sustainable packaged-water company that enables socially conscious consumption by re-thinking the way water is sold, shipped and consumed. Founded in 2009, Boxed Water is an alternative to bottled water that is built on three principles: sustainability, efficiency and philanthropy. Each carton is made using renewable paper from certified, well-managed forests and is 100 percent recyclable. Boxed Water has also reduced its carbon footprint and increased efficiency by shipping its cartons flat to the plant to be filled. Once filled, its square-shape reduces shipping waste versus round bottles, reducing the number of trucks needed to transport the product. The company currently has offices in Grand Rapids, Mich. and Los Angeles, and is currently produced and filled in Holland, Mich.