Celsius Introduces New Sparkling Grape Rush and Sparkling Watermelon Flavors

Boca Raton, FL (December 14, 2015) – Celsius Holdings, Inc., (OTC: CELH) the creator and marketer of Celsius®, a healthy energy drink backed by clinical science, is pleased to introduce two new flavors to the Celsius RTD collection: Sparkling Watermelon and Sparkling Grape Rush. Backed by multiple published university studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving and provide healthy clean energy.

Driven by increased demand for sparkling beverage options, these new flavors were developed with the consumer in mind. Grape is the most dominant flavor globally, and Sparkling Grape Rush is a twist on the classic flavor, featuring a refreshing, crisp taste in addition to the drink’s functional attributes. Sparkling Watermelon is poised to emerge as an all-season favorite, offering a splash of summer, whatever the season.

“At Celsius, we are committed to providing our consumers with great tasting, healthy energy drink choices, and with over a year of R&D invested into these new products to ensure their authentic flavor and function, we are so pleased to add Sparkling Watermelon and Sparkling Grape Rush to our ever-expanding portfolio,” stated Gerry David, CEO of Celsius Holdings, Inc. “In recent months, the beverage category has reflected an increased consumer interest in sparkling drinks, and Celsius retailers have even reported specific requests for a watermelon flavor. We take customer feedback very serious