Oklahoma City, OK (April, 2015) – The ready-to-drink (RTD) tea market continues to be one of the fastest growing categories in the US specialty food market. As one of the trendiest drinks in the beverage industry today, RTD tea sales grew 10 percent in 2014 through supermarket, drug store and mass merchandise channels, reaching $631 million in overall sales. Satisfying consumers seeking unprecedented flavor pairings and reduced sugar in RTD teas ChaiElixir® (www.chaielixir.com) expands its distribution through BI-LO Holdings bringing “refreshing effervescence” to consumers in select BI-LO and Winn-Dixie stores in eight Southeastern States.
The growth of RTD teas is greatly attributed to the high number of all-natural, flavor seeking millennials. ChaiElixir is positioned to meet the demand of this growth with its brand of crisp, sparkling teas infused with fruit and spice flavors, all of which are now conveniently available at new quality-oriented, specialty grocery store chains.
- BI-LO, the fifth-largest conventional supermarket chain in the United States, offers fresh, high quality products in over 200 stores throughout North Carolina, South Carolina, Tennessee and Georgia.
- Winn-Dixie, a subsidiary of BI-LO Holdings, with a fresh focus offers products available in over 500 locations in Alabama, Florida, Georgia, Louisiana, and Mississippi.
Southeastern consumers can now enjoy refreshing effervescence in a variety of natural markets, in three delicious flavors; Essence, a sparkling blend of white tea and peach nectar; Fusion, a pairing of robust oolong tea with smooth vanilla; and Vivid, a sparkling green tea paired with a hint of spices and natural citrus.
“ChaiElixir is newly available at cultural and non-profit events throughout the Southeast, as both a non-alcoholic beverage as well as a cocktail mixer, which may be a consumer’s first introduction to the brand,” says ChaiElixir founder, Wonny Kim. “With this significant increase in distribution, event attendees will be able to find ChaiElixir at their nearest retailer and can incorporate a bottle into their daily experience.”
Each of the three exotic flavors offers an elegant chai experience in a sleek glass bottle. Complete with naturally occurring antioxidants and half the sugar content of standard soft drinks, ChaiElixir leads the way in flavor variety and sophistication, available in high-quality and natural food markets throughout the South and Eastern States.
ChaiElixir, LLC was established in 2012 by Wonny Kim with the purpose of providing an exquisite and quality chai experience in a bottle. With compelling visual packaging, complex yet approachable flavor profiles and just the right amount of carbonation and caffeine, the brand is positioned as a clean, new and all-natural alternative to the Ready To Drink (RTD) market. ChaiElixir has crafted three refreshing flavors full of natural antioxidants and the right amount of caffeine to invigorate both body and mind.
For more information about ChaiElixir please visit www.chaielixir.com. Like ChaiElixir (www.facebook.com/chaielixir) and follow on Twitter (@ChaiElixir) for updates and promotional information. For media related inquiries, product samples, or to set up an interview with Wonny Kim, founder and CEO of ChaiElixir, please contact Lauren Haines of Christie Communications at (805) 969-3744 or via email at email@example.com.