Geneva, NY – June 2, 2015 – Cheribundi Inc., a leading producer of tart cherry juice products, announced that J.R. ”Mike” Hagan has joined the company as Chief Sales and Marketing Officer effective March 23rd.
The accomplished Food and Beverage Executive possesses over 30 years of experience leading domestic and international companies from $200M-$600M in scale, both corporate and family owned from start up to mature stages.
Known as a business development expert who thrives on challenge, Hagan has extensive experience in scaling up small brands and delivering substantial bottom line impact, shareholder value, and market presence.
His library of expertise includes all phases of sales and marketing, operations, supply chain management, finance, P&L performance, strategic planning, and acquisition due diligence.
Mr. Hagan joins Cheribundi after serving as the Chief Operating Officer (COO) of Ginnybakes, an organic baked goods company based in Miami, FL. Prior to this role Mr. Hagan served in several C-Level and senior executive roles such as COO of SMJaleel, COO of Shasta Beverage (a subsidiary of National Beverage), and President of Pepsi Puerto Rico. Hagan has also led several divisions domestically within the Coca Cola system.
“Mike is a great addition to our team at Cheribundi. He provides a wealth of experience across many functions and will help us raise the bar as we continue our rapid growth,” says CEO Steve Pear.
Cheribundi is a fresh-pressed tart cherry juice made from a proprietary juicing process developed by scientists at Cornell University to yield peak antioxidant levels. Over 100 NCAA and professional sports teams, plus hundreds of professional and hobby athletes are currently purchasing Cheribundi for faster muscle recovery, better sleep and less pain.
Cheribundi products include five functional tart cherry juices, four Fruit Refresh blends, three Tea Refresh blends and Black Cherry Juice.
Regular consumption of tart cherry juice is reported to reduce post-exercise muscle and joint pain. Tart cherries’ anti-inflammatory benefits may reduce pain from gout and arthritis, and they have an extensive list of heart health benefits. They also contain significant levels of melatonin that is believed to promote deeper, more restful sleep.
Cheribundi tart cherry juice products are available nationwide in grocery, natural and specialty retailers, including Kroger, Walmart, Safeway, Whole Foods, Rite Aid, Wegmans, The Fresh Market, and more.