AUSTIN, TX, 2015 – Multi-talented recording artist and actress, Demi Lovato along with NFL stars Robert Griffin III, Brian Orakpo, and Jerry Hughes, have each made an equity investment in D.B. Miller, Inc., and are now co-owners of the rapidly-expanding Austin-based company, which produces uniquely Texas beverage lines. The new co-owners will be involved in new product development and support the company’s marketing efforts.
“Our vision for these beverage lines has always been to make products with real ingredients from Texas, and that too is what we cherish in our new Co-Owners. While their success has spread far beyond Texas, they remain true to their Texas roots. As we expand our brand beyond the Texas border, their experience in attracting and resonating with broad audiences will provide us with invaluable resources,” said Brad Miller, President, D.B. Miller, Inc.
Each new co-owner has strong ties to the Lone Star State. Multi-platinum selling global sensation, Lovato calls Dallas her hometown; 2012 AP Offensive Rookie of the Year Griffin grew up in Copperas Cove and played Quarterback for Baylor University, where he was awarded the Heisman Trophy; two-time Pro Bowl selection Orakpo was born in Houston and played for the University of Texas at Austin; and Hughes, also from Houston, played for Texas Christian University, where he was a two-time All American.
D.B. Miller, Inc. has been making beverages homegrown from the best of Texas. All Natural Texas Tea® blends organic white, green, and black tea from India and China with the most flavorful of local ingredients – Rio Red Grapefruit, Texas wildflower raw honey, Brownsboro blueberries, Fredericksburg peaches, Poteet strawberries, Dove Creek mint, Pecos cantaloupes, and Imperial Pure Cane Sugar from Sugar Land,Texas. Texas Tea® is literally Farm to Thirst™. You won’t find chemicals and ingredients you can’t pronounce in Texas Tea® and never any high fructose corn syrup. Texas Tea® is Gluten Free and Non GMO Project Verified. Other brands include Texas Squeeze® – 100% all natural, no preservative juices, and TexasSprings® – Texas spring water. At Expo West 2015, D.B. Miller, Inc. will be launchingTEXAS mADE® (100% natural, no preservatives, Non GMO Project Verifiedlemonades and limeades), along with Strother’s Brewed Cold™ Coffee Juice™, (a proprietary recipe of Fair Trade-certified Brewed Cold coffee and juiced whole blueberries). Coffee Juice™ is an Austin based venture with the creators of Toddy®, the brand synonymous with the cold brewed coffee category.
The company sales have expanded exponentially over four years throughout Texaswith limited distribution in Louisiana, Arkansas, Oklahoma, and Utah. Texas Tea® is available in natural grocery stores Whole Foods and Central Market and Conventional Grocers – HEB, Tom Thumb, Randalls, Kroger, and Market Street. Distribution will expands to all Sprouts Farmers Markets in late March 2015.
Leading entertainment and sports agency Creative Artists Agency brokered the deal with D.B. Miller, Inc. on behalf of Lovato.
For more on D.B Miller beverages and where to buy: www.teasoftexas.com. Also, like us on Facebook at www.facebook.com/teasoftexas,www.facebook.com/texassqueeze, www.facebook.com/texaslemonade and follow us on Twitter: @teasoftexas, @texassqueeze1 and @texaslemonade.
ABOUT DEMI LOVATO
Demi Lovato is a singer, songwriter, and television star with a fan base that includes over 27 million die-hard Twitter followers and 38 million fans on Facebook. She is a platinum-selling recording artist whose latest album, Demi, hit #1 on iTunes in over 50 countries around the world. The lead single, “Heart Attack,” earned Platinum status just ten weeks after its launch. Lovato recently wrapped the North American and European leg of her WORLD TOUR in November and is heading to Australia, New Zealand and Asia this year. DEMI WORLD TOUR followed her first headlining and sold-out, NEON LIGHTS TOUR, named after her platinum single and Top 5 radio hit off her album, Demi. In addition to her musical accomplishments, this past year, her book, “Staying Strong: 365 Days a Year,” became a New York Times best-seller and she created “Staying Strong: A Journal” to coincide, while simultaneously launching her very own skin-care line, Devonne By Demi and hair extension line, Secret Color. Lovato was also named the first ever global ambassador for NYC New York Color Cosmetics and is the face of SKECHERS Global Campaign. As an outspoken advocate for young people everywhere, Lovato has become a role model by talking openly about her personal experiences and speaking out against bullying among other issues. She serves as an official Ambassador for We Day as well as Free The Children and recently launched The Lovato Treatment Scholarship Program, which helps people struggling with mental health and/or addiction issues cover the cost of treatment.