ATLANTA, GA–(Marketwired – Oct 15, 2015) – Harvest Soul Inc., subsidiary of Fresh Promise Foods, Inc. (OTC PINK: FPFI), today introduces its new e-commerce storefront website on the world’s largest internet retailer Amazon.com. In conjunction, Harvest Soul announces Michael Jenness as Vice President of the company’s Ecommerce Channel. The launch of the Harvest Soul brand and products with the new addition to the team earlier this year marks an important first step toward Harvest Soul’s ambitious plans for multi-channel expansion.
“Establishing a new channel for Harvest Soul allows us to reinvent our online environment and create a more user-friendly, reliable experience through the Amazon.com brand,” said Kevin P. Quirk, President, Harvest Soul. “With the hiring of Michael and the new e-commerce opportunity, we are in a better position to efficiently satisfy our consumers constantly evolving preferences — whenever, wherever — in the same way we are earning their loyal support at retail.”
Amazon is one of the most trusted brands in the world and a massive potential source of new traffic. Amazon is a master at building and maintaining customer relationships to get its customers to come back and buy more Amazon products — two-thirds of Amazon’s orders come from repeat customers. As part of its growth strategy, Harvest Soul will leverage the Amazon platform to identify new niches and categories to enter which can be profitable.
As VP of Harvest Soul’s Ecommerce Channel, Jenness will contribute his expertise and familiarity with Amazon.com and the broader e-commerce space to fuel corporate growth.
“I have worked in ecommerce for over a decade and a half with the world’s largest brands to the smallest start-up, and recognize that Harvest Soul has numerous attributes that will resonate with online retailers including pure-play giant Amazon.com to the hybrid e-tailers in the marketplace with click&collect programs. This also holds true with our consumers who are looking for our products and can now have them from the most reliable brand in the e-commerce business, Amazon.com,” said Jenness. “Online retail — especially the Amazon.com platform family — is a powerful proving ground for products with limited brick-and-mortar distribution. New products or niche flavors find their audience on the ‘virtual aisle’ while those able to gain traction use their success to leverage physical distribution space. The latter strategy has proven particularly effective for small, emerging manufacturers that don’t yet have influence or full-fledged brick-and-mortar retailer engagement models. I look forward to providing Harvest Soul with the traction and position it needs to excel online.”
Harvest Soul plans to integrate incremental improvements to the site on an ongoing basis. With the launch of the new HarvestSoul.com, Harvest Soul will assume full control over its online operations, including the guest contact center.
Follow the company on Facebook atwww.facebook.com/harvestsoul and Twitter via @harvestsoul and order
About Fresh Promise Foods Inc.
Based in Atlanta, Georgia, Fresh Promise Foods and its subsidiaries seek to be the catalyst to providing a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. The company is focused on three key strategic areas: food technology, consumer products and value-added. Fresh Promise Foods aims to set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy. Learn more at http://freshpromisefoods.com.
About Harvest Soul Inc.
Harvest Soul Inc., a wholly-owned subsidiary of Fresh Promise Foods, creates organic food and beverages from some of the world’s healthiest ingredients. Harvest Soul’s new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized™, preserving “straight from the harvest” freshness and nutrients not possible with heat pasteurization. The Company’s high standards permeate all aspects of its business, from the highest quality ingredients to the latest in food technology. Harvest Soul organic juices feed the body, mind and soul. Learn more at http://harvestsoul.com.