Industry Voices: Reaction to the Peet’s/Stumptown Deal and What it Means for the Cold Brew Coffee Category

Grady Laird
President and Co-Founder
Grady’s Cold Brew

The Stumptown acquisition highlights the fact that consumers increasingly want to enjoy delicious iced coffee outside of traditional coffee house settings. We look at the news as further proof that consumers are looking for more health conscious alternatives to the super sugary bottled coffee that has been on the market for years. It’s a good sign for the future of bottled craft coffee.