OREFIELD, PA–(Marketwired – July 22, 2015) – In a refreshing move, David Jaindl announced today that the Jaindl Companies are acquiring the A-Treat® soda brand name, trademark, flavor formulas, and related intellectual property.
With a history spanning nearly 100 years and three generations, A-Treat® Soda is a true beverage icon. With its unique collection of over 25 soda flavors, A-Treat has always added a comforting, familiar element to any party or backyard cookout. Now, the tradition continues. With production restored in the coming weeks and distribution set for the end of August, customers will be able to find their favorite brand back on the shelves by early Fall.
“Our ultimate goal is to keep as much of the production as possible in the Lehigh Valley, the original home of A-Treat. To do so we have entered into a co-packing agreement with the Coca-Cola® Bottling Company of the Lehigh Valley,” said David Jaindl, owner. “It is our hope to retain as many former A-Treat employees as possible.”
The customer has recognized a void in the marketplace ever since A-Treat abruptly shut its doors in January. Jaindl saw an opportunity to restore the nearly 100-year-old iconic brand back to its original luster.
“We see not only an opportunity to bring the brand back to the market, but back to life,” said Jaindl.
“Jaindl represents deeply rooted history and heritage and they are dedicated to serving our community, a mission synonymous with A-Treat. We are looking forward to working with the Jaindl’s to assure a smooth transition as they grow and develop the brand,” said Tom Garvey, former A-Treat president.
A-Treat Fast Facts:
- Carries over 16 different flavors
- A-Treat is made from essential oils and is one of the few soda companies using cane sugar rather than high fructose corn syrup
- A-Treat still uses the raw ingredients that it originally did in 1918
- A-Treat Birch Beer is still made with real birch tree extract
About the Jaindl Companies
Through various business enterprises, the Jaindl Companies have a proud and proven history spanning four generations. As a top national producer, the company is known for its integrated turkey production that includes breeding, hatching, growing, and selling more than 750,000 Grand Champion® turkeys each year; quality orchard produce; and first class residential, industrial, and commercial land development and real estate. The Jaindl name is also synonymous with excellence in sustainable crop agriculture covering more than 12,000 acres of real estate and prime farmland in a four-county region. Learn more at Jaindl.com.