SEATTLE–(BUSINESS WIRE)– Jones Soda Co. (OTCQB: JSDA), a leading premium beverage company known for its customer-designed packaging, today announced the Grand Prize Winner of the third annual “Jonesin’ for a Fiat 500X” summer photo contest is Beth Edwards from Lexington, Kentucky. Beth will take home the Grand Prize, which includes a brand new Fiat 500X crossover and a one year’s supply of Jones Soda, and have her winning photo featured on bottles of Jones Stripped throughout North America in 2016.
This year’s photo contest received more than 40,000 entries from around North America. The winning photo was chosen by a panel of judges from Jones Soda and the FIAT brand. The 22-week photo contest required contestants to submit photos, or “selfies” with the goal to raise awareness of FIAT’s and Jones’ product lines. The only requirement was for participants to have fun and be creative.
Continuing on the success of the partnership that was created in 2013, Jones Soda and FIAT collaborated on various initiatives throughout the year, including event sponsorships such as the US Open of Surfing, providing fans with samples of Jones Soda and giveaways of other fun co-branded merchandise.
“We are thrilled with the number of submissions the photo contest had this year, as it exceeded our expectations,” stated Jones Soda Marketing Director Andrew Baumann. “The continued excitement and growth of our photo contest shows the synergy between the FIAT and Jones brands, and this success can be attributed to our continued interaction with our consumers through social media and event activations. We look forward to continued growth and success of the Jones/FIAT partnership into 2016 and beyond.”
“The excitement surrounding the ‘Jonesin’ for a FIAT’ contest – which gives consumers an opportunity to both act as ambassadors for the brands and interact with both through social media channels – continues to grow with submissions increasing four-fold since the contest debuted in 2013,” said Casey Hurbis, Head of Communications, FIAT Brand North America. “Our fans continue to inspire us with their imagination, creativity and enthusiasm. It was incredibly difficult to choose only one winner.”
About the FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. That philosophy is embodied by the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries around the world and is synonymous with modern, simple design blending form, function, technology and a pride of ownership that is genuine.
In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the five-passenger Fiat 500L. The FIAT brand continues to expand with the introduction of the Fiat 500X, an all-new crossover that combines Italian style with functionality, performance and available all-wheel drive confidence.
About Jones Stripped
Jones Stripped is sweetened with a proprietary blend of natural sweeteners including pure cane sugar, organic agave syrup and stevia, and each 12-ounce bottle contains 30 calories, eight grams of sugar and comes in 6 delicious natural flavors: Cherry, Green Apple, Orange Mango, Lemon Lime, Huckleberry and Chipotle Pineapple.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under Jones® Soda, Jones Zilch® and Jones Stripped™ brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers. For more information, visit www.jonessoda.com or www.myjones.com.