SAN FERNANDO, CALIFORNIA (February 4, 2015) – According to the 2015 Research & Markets: Global & United States Yogurt Market & Yogurt Innovation, the yogurt and yogurt drink market is a dynamic category both in the U.S. and worldwide, marked by exponential innovation. The category has been revolutionized in recent years by Greek yogurt, which has surged from being from just a sliver of the yogurt market in 2007 to becoming the most important trend in the industry, albeit at the expense of non-Greek yogurt dollar and unit sales. More than 50% of sales can now be attributed to Greek yogurt. However, Greek yogurt’s market saturation and ascendance has slowed, and the Greek yogurt industry is looking for additional ways to keep the momentum going.
Award-winning leader in dairy manufacturing, Karoun Dairies (KarounCheese.com), is raising the bar in the retail dairy aisle with the launch of Blue Isle Mediterranean Yogurt Drinks and Blue Isle Mediterranean Yogurt Spreads. Designed for a growing health-conscious population, Blue Isle replaces old grocery staples with tastier and better nutritional alternatives.
Blue Isle Mediterranean Yogurt Drinks are made in California’s Central Valley and will be showcased for the first time at Natural Products Expo West. These smooth, all-natural yogurt drinks have the added benefit of 10 live and active cultures. Loaded with protein and low in fat, Blue Isle Mediterranean Yogurt Drinks embody the Mediterranean diet and benefits of digestive health support and nutritional wellbeing. Rich in probiotics, antioxidants, and calcium, these functional drinks can be enjoyed as a nutritionally dense breakfast treat, in smoothies, as a topping to granola or as the perfect “good for you” snack.
It’s not a secret what Americans want when it comes to a healthy, on-the-go treat. According to research, consumers’ healthy grocery purchases must be convenient, nutritious and delicious. This is why yogurt drinks is one of the fastest growing sectors of the dairy market. Blue Isle Mediterranean Yogurt drinks are portable, nutritious, and delicious to enjoy.
Fun Fact – Blue Isle Mediterranean Yogurt Drinks have benefits that milk does not: people who are moderately lactose-intolerant can’t drink milk, but they can enjoy yogurt drinks without ill effects because the lactose in the milk precursor is converted to lactic acid by the bacterial culture.
Blue Isle Mediterranean Yogurt Drinks can be enjoyed in the following creamy flavors:
Meet the team and sample Blue Isle’s delectable Yogurt Drinks by visiting booth # 2699 at Natural Products Expo West.
Blue Isle is distributed by Karoun Dairies, Inc. (KarounCheese.com), a second-generation family business with multiple awards for excellence in the cheese and dairy industry. Accolades include World Cheese Awards, World Championship Cheese medals, U.S. Championships, California State Fair awards and in 2014, 1st Place for Blue Isle Original in the Labneh, Greek Style Yogurt, and Other Strained Yogurt Products category from the American Cheese Society. Karoun produces some of California’s finest specialty cheeses using century-old and handmade methods. All 130+ SKUs are made from ultra-premium ingredients, including premium milk from cows that are free of artificial hormones, BGH/rBST, and are Real California Milk certified.