BOSTON, MA (January 28, 2015) – Mocked Up, the first nationally marketed and distributed RTD Non-Alcoholic Cocktail brand, is headed to market with several new retailers including Whole Foods, Stop & Shop and Shaws. These authorizations cap almost 2 years of grass roots research and development.
“When I was newly pregnant I searched everywhere for alcohol free options that I could purchase off the shelf and enjoy drinking in social situations. There was very little available with the exception of some non-alch beers and wine (which I did not think tasted very good). So I started experimenting with my own Mocktail recipes at home. Soon after I was making small batches for family baby showers and friends parties. Now the opportunity to share my recipes with others looking for delicious alcohol free alternatives is beyond exciting.” Said Founder Melissa Shefshick.
Wholefoods will offer the brand throughout their Northeast region as part of their cocktail mixer sets with a SRP of $4.99/unit. While the cocktail mixer section may be the brands home at retail, Shefshick is quick to point out the product does not need to be mixed. “The original inspiration was to create delicious and sophisticated recipes that didn’t require any alcohol. To achieve this I included mature flavor notes in each recipe that recreate the complexity and depth of alcoholic cocktails, without the need for any booze.”
Shefshick realizes that pioneering a new category is no easy task. A considerable amount of early effort and resources will be focused on tastings with current retail partners as well as PR and other word of mouth programs. “We know from social media that there are millions of people interested in Mocktails and thousands of mommy bloggers/healthy living experts that have been spreading the gospel about them to their loyal readers. Our challenge is to reach out and let them all know there is now a product created with them in mind on the market. It’s going to be a lot of work but I am excited to get started!”
About Mocked Up LLC
Mocked Up LLC is based out of Marblehead, MA and was founded by Melissa Shefshick and her husband Randy. The company markets and distributes a line of all natural, GMO FREE & Gluten Free Non-alcoholic Cocktails in 3 bartender inspired recipes: Pina Colada, Margarita, Cucumber Cosmo. You can find Mocked Up in the cocktail Mixer section of some of your favorite retailers. Direct order is also available online via the company’s website. To order and for additional product info please go to www.mocktailsthatrock.com
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