San Pellegrino to Bring Pop-Up Citrus Grove to New York City

Screen Shot 2015-08-25 at 11.37.30 AMSTAMFORD, Conn., Aug. 25, 2015 /PRNewswire/ — Today, Sanpellegrino® Sparkling Fruit Beverages will bring to life its “The Life Deliziosa™” campaign by way of a pop-up citrus grove built in the heart of New York City. The event will transport guests to the sunny Italian coast as they walk through groves of citrus trees while sipping on refreshing Sanpellegrino Sparkling Fruit Beverages.

Being held at the Flatiron Plaza at East 23rd Street between 5th Avenue & Broadway, the grove will be open to the public on August 25and August 26 from 11 a.m.5 p.m. While there, guests will experience a fun interactive photo booth, bocce ball, and product giveaways. Guests will also have the opportunity to sample Sanpellegrino Sparkling Fruit Beverages flavors such as Aranciata, Aranciata Rossa, Limonata, Pompelmo, Ficodindia e Arancia, Clementina and Melograno e Arancia. Cocktail and mocktail recipes will also be provided for guests to take away from the event.

“Our special grove installation will delight guests and transport them to Southern Italy, the inspiration for our sparkling fruit beverages,” said Adaora Ugokwe, Marketing Manager, Sanpellegrino brands. “The ‘The Life Deliziosa’ campaign embodies all that Sanpellegrino stands for we look forward to celebrating it in a big way with the citrus grove.”

The Life Deliziosa” campaign, created by Ogilvy & Mather Advertising, highlights the Italian joy for life and celebrates craftsmanship and natural authenticity. Made with citrus, similar to the ones featured at the citrus grove, Sanpellegrino Sparkling Fruit Beverages have become a symbol for the Italian zest for life.

To learn more about “The Life Deliziosa” campaign, visit:

Follow #LifeDeliziosa for event updates and photos.

For more information on Sanpellegrino Sparkling Fruit Beverages visit:


About Sanpellegrino® Sparkling Fruit Beverages
Sanpellegrino Sparkling Fruit Beverages were introduced in 1932 with the iconic Aranciata flavor, by owner Ezio Granelli in Milan, Italy. Today, the selection of flavors includes Aranciata, Aranciata Rossa, Limonata, Pompelmo, Melograno e Arancia, Clementina, and Ficodindia e Arancia.  This selection of beverages is rich in Italian tradition, and made with juice from select sun-ripened, citrus fruits. Sanpellegrino Sparkling Fruit Beverages are available at leading retailers nationwide in cans (11.15 oz) and glass bottles (6.75 oz).