Seattle, WA (February 9, 2015) – Sparkling ICE®, part of the Talking Rain® Beverage Company portfolio, together with brand ambassador and partner Kevin Durant, will launch a series of exciting initiatives in New York City, kicking off on February 9th. The week will include the debut of a limited-edition Sparkling ICE bottle, new Sparkling ICE billboards and taxi toppers, and a contest for fans to attend the Rn 1st Annual Roc city classic Starring Kevin Durant x Kanye West sponsored by Sparkling ICE on February 12th.
The week of festivities will mark the next phase of Sparkling ICE’s “Bold Taste. Bold Moves.” campaign featuring Durant. Launched in November 2014, “Bold Taste. Bold Moves.” celebrates Durant’s career, both on and off the court, as part of an advertising campaign for the fastest-growing beverage brand in the U.S. This next phase of the campaign introduces a limited-edition bottle for Sparkling ICE Orange Mango, the star athlete’s favorite flavor, featuring Durant’s signature and a custom basketball graphic on the label. In early 2015, the bottles will be available in New York City retailers while supplies last, and will be launched nationally in November 2015 to celebrate the start of the 2015-2016 NBA season.
Additionally, Sparkling ICE billboards featuring Durant will appear in highly-trafficked areas of New York City, including Times Square and the Midtown Tunnel, and in Oklahoma City, home of Durant’s team, the Oklahoma City Thunder. Also in New York City, Sparkling ICE advertisements will be featured on 200 taxi toppers.
To amp up the fun, Sparkling ICE will have a bold presence at the Roc Nation-produced pop-up concert featuring Kanye West in the Flatiron District of New York City on February 12th. To celebrate with devoted fans of the brand, Sparkling ICE is offering a chance to win tickets by entering here or texting “BOLDMOVE” to 95577. One hundred lucky winners will receive two tickets to a once in a lifetime concert on the streets of New York. The sweepstakes begins 12:00:00 P.M. EST on February 6, 2015 and ends 8:59:59 A.M. EST on February 11, 2015. For more information and official sweepstakes rules, please visit: http://concert.sparklingreward.com/enterboldmove.aspx.
About Sparkling ICE Beverages
Sparkling ICE has made a great tasting, refreshing, zero-calorie beverage Perfectly Possible™. Combining naturally flavored mountain spring water, fruit juice, vitamins and antioxidants, Sparkling ICE offers a bold, flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple and new in 2014 Cherry Limeade and Strawberry Watermelon. Sparkling ICE Lemonades®, launched in 2013, are available in six refreshing flavors: Classic Lemonade, Strawberry Lemonade, Raspberry Lemonade, Lemonade with Tea, and new in 2014, Peach Lemonade and Mango Lemonade. Sparkling ICE Teas will be available nationwide by 2015, and include Raspberry Tea, Lemon Tea, and Peach Tea flavors. Sparkling ICE can be found in retailers nationwide. Sparkling ICE is part of the Talking Rain family of beverages, and retails for $1.19-$1.29. To locate Sparking ICE visit www.sparklingice.com.