Preston, WA (February 4, 2015) – Sparkling ICE® sparkling water, part of the TalkingRain® portfolio of beverages, is pleased to announce today the brand’s Canadian market expansion via an exclusive distribution agreement with Sun-Rype Products Ltd.
The partnership will bring Sparkling ICE products to Canada through the SunRype distribution channel, which has a large, well-respected presence throughout the Canadian provinces. The positioning and performance of the Sparkling ICE brand, combined with the support and focus of SunRype in Canada, represents a strong strategic fit for both parties.
“Canada is a critical first step in our strategic plan to make Sparkling ICE an international brand, and we are thrilled to find a partner like SunRype who aligns seamlessly with our brand message and goals,” said Kevin Klock, CEO of Talking Rain Beverage Co. “We are confident that Sparkling ICE’s brand proposition of bold flavors and zero calories, combined with a best-in-class distribution partner like SunRype, will spell success in Canada.”
“In the highly competitive Canadian beverage market, we are seeing a real trend towards zero calorie, lightly carbonated beverages,” said Dave McAnerney, CEO of Sun-Rype Products Ltd. “At SunRype, we know that taste is #1 with consumers, and Sparkling ICE really delivers with bold fruit flavors and zero calories. Given the track record of success Sparking ICE has demonstrated in the USA, SunRype is very excited to be working with the team at Talking Rain to replicate this success in Canada.”
Talking Rain, founded in 1987, has seen recent and unprecedented growth in the U.S. market, attributed to an increased focus on its Sparkling ICE brand. The Sparkling ICE beverage line was recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success. The brand also received recognition in Nielsen’s “Breakthrough Innovation Awards” and Beverage World’s “Breakout Brand” features for 2013. Talking Rain was named Beverage Forum’s “Company of the Year” for 2013 and was recently recognized by Beverage World as their “2014 Liquid Refreshment Company of the Year.” CEO Kevin Klock was named “Person of the Year” in theBevNet “Best of 2013” Awards, and recently, the brand was honored by Inc. Magazine as part of theFastest-Growing Private U.S. Companies list for 2014.
About Sun-Rype Products Ltd.
Sun-Rype Products Ltd. has been based in Kelowna, BC, since 1946. SunRype manufactures and markets its branded fruit-based juices and snacks across Canada and the United States. After more than 65 years, SunRype’s Not from Concentrate Apple Juice remains the market leader in western Canada and fruit snacks under the popular Fruit to Go and FruitSource brands command leading market shares across Canada. In addition to having a national sales organization, SunRype has a highly reliable and customer-centered supply chain network that will efficiently deliver Sparkling Ice products to customers across Canada.
About Sparkling ICE Beverages in Canada
Sparkling ICE has made a great tasting, refreshing, zero-calorie beverage Perfectly Possible™, offering a bold flavored, lightly-carbonated water that appeals to all age groups. Available in Canada in four refreshing flavors: Black Raspberry, Orange Mango, Kiwi Strawberry, and Lemon Lime, with two additional flavors to be introduced in Spring 2015. Sparkling ICE can be found in retailers throughout Canada.