PALM BEACH GARDENS, Fla.–(BUSINESS WIRE)–The Smooth Company today announced it has secured angel funding in the mid six-figures in preparation for the launch of its Smooth Oats & Protein smoothie drink later this year.
”We are elated to bring our delicious 100% oat smoothies back to the market. A completely additive-free, GMO-free vegan protein drink squeezed from whole grain oats makes us an attractive choice for retailers and consumers,” said Helena Lumme and Mika Manninen, The Smooth Company co-founders.
Los Angeles-based entrepreneur Morris Paulson, having successfully invested in the film and real estate industries sees the new, clean, oat-based beverages as “a sure bet.” “The demand for cleaner, healthier non-dairy beverages has gone mainstream, yet completely natural, chemical-free options are still hard to find,” added Paulson from his Los Angeles office.
The Smooth Company recently completed a Kickstarter campaign where they raised funds by pre-selling their drinks. The campaign attracted investors who spotted an opportunity to give “the cleanest, most natural protein smoothie” its launch, planned for late 2015. For more information on the Kickstarter effort, go to:https://www.kickstarter.com/projects/smoothcompany/smooth-oats-and-protein-the-cleanest-protein-drink.
Lumme and Manninen experienced success with their previous oat-based drink Simpli OatShake, introduced in 2011 and winner of three major industry awards (Bevnet’s Best New Smoothie, a Sofi and the National Restaurant Association’s Innovation Award). The popular OatShake drink made its way onto shelves in 2000 stores across the U.S. and Canada in only 18 months.
Differentiated from a market saturated with hundreds of acidic juices and carbonated drinks, the new Smooth Oats & Protein drink is completely additive-free, made from whole grain oats and pea protein. With a pH of 7 (the same as water) and no chemical ingredients, it truly offers a more gentle and natural choice than any other beverage today.
About The Smooth Company
Founded by award-winning beverage entrepreneurs Helena Lumme and Mika Manninen, The Smooth Company has a track-record of success in the growing better-for-you beverage market and is now bringing to market an even healthier and more natural 100% oat-based protein smoothie.