NEW YORK, September 17, 2015 – Titan Tea, the electrolyte-infused organic line of cold-brewed teas, is unveiling two new flavors as well as distinctive new packaging at the Natural Products Expo East this week.
“We don’t just hydrate, we invigorate. We don’t just speak to the athletes out there, we speak to the inner athlete in everyone. Titan Tea is ‘Tea, Recharged’—and our bold new design conveys that intersection between clean, carefully sourced ingredients and advanced, high-performance hydration,” said Titan Tea Founder, John Gagliardi.
The company tapped New York City-based creative agency Resource/Ammirati to lead the strategic label and packaging redesign to embody this unique positioning and better stand out at shelf. The bottle itself now features dramatic angles with an athletic edge that reflects the brand’s performance-enhancing properties. The logo was also updated with a new angled leaf — a nod to the product’s 100% natural ingredients—but again with a bit of an edge inspired by the power of the electrolytes in each bottle. The labels also feature a bold new color palette representing each of the unique flavors.
The product line has also been reintroduced as USDA Organic and Non-GMO Project verified, which is now showcased prominently on each label. “We are constantly striving to improve and deliver on our promise of better-for-you hydration. We’ve spent the last nine months working on these third-party certifications to give consumers the comfort of knowing our product is as pure they come,” said Gagliardi.
Titan is also introducing two new flavors to its lineup, both also under 80 calories. Titan’s Honey Green Tea is a refreshing green tea with a subtle touch of fair trade, organic honey, while the 50/50 Lemonade & Black Tea flavor combines a blend of cold-brewed black tea and organic lemonade. Other flavors in the mix include Lemon Black Tea, Raspberry Black Tea, Peach Green Tea and Pomegranate Green Tea.
The products are available nationally through leading natural foods distributor UNFI, and in New York City through Dora’s Naturals. They can also be purchased on Amazon.com.
About Titan Tea
Titan Tea is advanced hydration for the ever-evolving athlete in all of us. Each bottle of organic, cold-brewed tea is infused with electrolytes to keep you going strong. The lineup features six lightly sweetened flavors that are all organic, non-GMO, and low calorie—so you can hydrate, energize, and never compromise. Learn more at www.titantea.com.