AUSTIN, Texas, June 2, 2016 /PRNewswire/ — Big Red, America’s original and best-selling red soda, announced today the launch of a digital advertising campaign. The “Pit Tips with Big Ed” campaign is a series of six (6) 15-second spots produced by Beef & Sage, a film/video production outfit and longtime Big Red partner. The campaign reinforces Big Red’s established association with BBQ and the brand’s 100 Days of BBQ summer promotion.
“With the summer BBQ season here, now is the time to celebrate our consumer’s love for Big Red and BBQ. With this campaign, we hope to spice things up this summer and introduce Big Red to new consumers,” says Thomas Oh, Big Red SVP of marketing. “Big Ed’s relatable humor and timely tips introduce new consumers to Big Red. Google and YouTube are the perfect partners to extend our reach and drive Big Red brand awareness during the summer BBQ grilling season.”
The spots feature Big Ed, a BBQ authority recurring across the spots, who shares BBQ tips, reinforcing how Big Red makes BBQ better. In this campaign, Big Ed gives trusted advice with a twist that only a BBQ expert that drinks Big Red can give. Big Ed imparts wisdom on meat tenderizing, grill maintenance, hospitality, smoking meat and slow n’ low preparation. The final spot in the six (6) video series alerts consumers for their chance to win one of one thousand great summer BBQ prizes through the 100 Days of BBQ summer promotion. The spots can be viewed on Big Red’s YouTube account.
The spots are tied to Big Red’s 100 Days of BBQ promotion which will run from Memorial Day to Labor Day. In addition to awarding a variety of BBQ related prizes throughout the summer, including a Yeti cooler and Weber grill, Big Red’s 100 Days of BBQ grand prize is a trip to Austin, TX for “The Ultimate BBQ Tour Experience.” The winner and three guests will enjoy a VIP BBQ experience with stops at some of America’s most iconic BBQ joints. This exclusive trip includes airfare, accommodations, transportation and “BBQ Cash” to get around and enjoy the great Austin vibe.
ABOUT BIG RED
Big Red Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red Inc. also markets beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red Inc.’s beverages. For more information, please visit www.bigred.com.