Cascadia Managing Brands and BeyondBrands Announce Strategic Alliance

Cascadia Managing Brands, a leading food and beverage brand management and consulting firm, has entered into a strategic alliance with BeyondBrands, a new conscious products collective founded by natural products pioneers Eric Schnell and Marci Zaroff.

“This alliance enables both companies the ability to assist our mutual food & beverage clients at every level and aspect of the business as well as internally securing second options to test our theories before launch”, stated Bob Sipper, President of Cascadia Managing Brands.

The combined roster of advisors, experts, and collaborative personnel from which both companies may access totals over 70 experts and widens the ability of both firms to serve clients on an international basis.

Adds Eric Schnell, “Going back almost 20 years, I had the pleasure of working directly with Bob Sipper on several of my own projects and we are always impressed with Cascadia’s professionalism and results-driven culture. We are very comfortable referring clients to each other as well as working collaboratively to provide the best team of resources for our clients’ needs.”

The two companies can perform all the tasks that a startup food and beverage company, middle market or multi national companies need to perform at a fraction of the cost and with a deep bench of expertise, including branding, product design and formulation, regulatory, sales, marketing and distribution strategy, fundraising support and senior level corporate culture and leadership counsel.

This “collective”can manage all key elements of food and beverage go-to-market models with a turn key, efficient, effective and reliable outsourced model.

Both BeyondBrands’ management and Cascadia Managing Brands management will be attending and participating in Natural Product Expo West in Anaheim, CA March 10-12.

About BeyondBrands:

Created and assembled by MetaBrand and Steaz founder Eric Schnell, and Under the Canopy and MetaWear founder Marci Zaroff, a comprehensive team of top-level organic and natural experts are Co-Creating the future of full-service executive-level client services and brand acceleration. This newly formed “Collective” agency, comprised of a SuperTribe of specialists from the most respected natural products companies to the most recognized consumer brands in the world, is poised to passionately and collaboratively deliver results for partners and clients that are beyond all expectations. For more info visit

About Cascadia Managing Brands:

Outsourced sales, marketing, new product development, operations, production and logistics. Ramsey, New Jersey based food and beverage brand management and consulting firm Cascadia Managing Brands offers deep expertise across all key functions and areas of the food and beverage industry. We are directly responsible for strategies and programs that helped brands become brand leaders.

Cascadia Managing Brands helps brands reach critical mass faster, cheaper and smarter. From business plan development to the actual execution of the plan, from strict consulting advice to managing your sales or sales team, marketing and operational plan; Cascadia Managing Brands is the outsourced resource for large and small beverage companies alike and has over 75 plus years of food and beverage experience including , Zico, Hint, Steaz, Evian, Snapple, PepsiCo, Nabisco, Nantucket Nectars, Carvel, Fresh Samantha (Odwalla), Naked Juice, The Switch, Clearly Canadian, RealBeanz, Caliwater, Cide Road, Detox Water, Verday Chlorophyll Water and many more.

For more information about Cascadia Managing Brands please visit us at Please visit our Facebook Page at or our Twitter page at

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