BROOMFIELD, Colo., Jan. 14, 2016 /PRNewswire/ — When Cuvée Coffee’s Black & Blue in nitro cans from Ball Corporation won BevNET’s Best of 2015 Award for “Best Packaging Innovation of the Year,” it was the culmination of a multi-year quest by Cuvée Coffee CEO Mike McKim for the perfect packaging for his growing beverage brand.
“I’m a craft beer enthusiast, and I love all the advantages cans bring to the table for premium beverages,” McKim says. “Black & Blue in Ball’s widget can is like taking home the exact same nitro coffee we serve on tap – with the smooth, foamy pour that helps create a memorable drinking experience. You can enjoy it anywhere you go, and thanks to Ball’s widget technology, the product tastes just like it does in our Austin, Texas, Coffee Bar.”
BevNET cited Cuvée as “the first cold brew brand to market a nitrogenated offering,” adding “it’s really the first time in ‘third-wave coffee’ where a shelf-stable format is truly a straight replica of something you’d buy in the shop.” Cuvée’s Black & Blue is packaged in innovative 375mL cans from Ball that include a nitrogen widget in the can that creates a soft, frothy head upon pouring. Black & Blue is currently available at hundreds of retailers across Texas and was recently released at all Whole Foods locations in the Northeast region.
“Today’s consumers, particularly millennials, view cans as a convenient, portable and sustainable package that can go anywhere they go while protecting the beverage inside from oxygen and light,” said Bruce Doelling, vice president, sales, for Ball’s North American metal beverage packaging business. “Cans also offer a 360-degree billboard for brand messaging and high quality graphics, making cans a fun package in any setting. Cuvée Coffee is taking advantage of those benefits to deliver a unique experience to people who love coffee.”
About Cuvée Coffee
Cuvée Coffee was founded in 1998 in a Dallas warehouse as an exploratory hobby. Mentored by his uncle, owner Mike McKim found enjoyment in the roasting process and quickly realized that his product was in great demand. Soon, Cuvée Coffee was being credited as the pioneer of specialty coffee in Texas. Today, Cuvée Coffee is a craft coffee company located in Austin, Texas, that strives for innovation in its coffee roastery, cold coffee brewery, training facility and retail location.
About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 14,500 people worldwide and reported 2014 sales of $8.6 billion. For more information, visit www.ball.com, or connect with us on Facebook orTwitter.