Each bottle of Harmless Coconut Water sold raises funds that are shared throughout the company’s chain of custody in Thailand
SAN FRANCISCO – Harmless Harvest, producer of the world’s first Fair for Life certified organic coconut water, continues to grow its offerings with the introduction of a 32-ounce bottle. A portion of all sales of Harmless Harvest products go to our Fair for Life Fund that supports our farmers and their communities in Thailand, says CEO Giannella Alvarez.
The new bottle size, developed in response to consumer feedback, will continue to deliver great-tasting coconut water with naturally occurring electrolytes. Harmless Harvest is the only brand on the market produced using the multi-step microfiltration to maintain the highest levels of product quality and safety. The large format 32-ounce bottle contains four individual servings, encouraging consumers to enjoy great tasting, hydration throughout the day. The company continues to offer their 8.75- and 16-ounce sizes.
On August 15, Harmless Harvest completed its third Fair for Life (FFL) audit performed by the Institute for Marketecology (IMO), said Alvarez. As part of the Fair For Life commitment, Harmless Harvest contributes funds to an FFL Premium Fund Committee that allows Harmless Harvest to invest in local Thai farming communities, providing farmers and their communities with investments that support healthcare, education, and equality. Since the program’s inception, over 906 farmers have received medical care, and 386 school uniforms have been provided to 193 local Thai school-aged children.
“Reinvesting in our people and the communities where we source from is a core value of our brand,” said Alvarez. “At Harmless Harvest, we are committed to creating delicious, nutrient-rich organic products, all while treating people fairly, treating the planet harmlessly, and operating in a sustainable manner. The launch of the 32-ounce bottle is our latest way of replenishing the planet and giving back to the people and communities that produce Harmless Harvest Coconut Water.”
The new 32-ounce Harmless Harvest Coconut Water will be available in November this year.
For a preview of the bottle’s design or to learn more about the company, visit Harmless Harvest’s booth (#2007) at the 2016 Natural Products Expo East, September 22-24, 2016.
About Harmless Harvest
Harmless Harvest delivered the first-ever organic coconut water that is “Fair for Life” certified – meaning that it meets rigorous and independent standards for environmental sustainability, and provides fair wages, healthcare and well-being assurance for every farmer and employee, both abroad and in the U.S. Harmless Harvest’s ecosystem-based business model also includes investing in the Thai communities where their coconuts are grown. From seed to shelf, the team at Harmless Harvest is committed to sharing the welfare it creates, and touching more lives with clean, delicious, organic foods that are produced and traded with fair and sustainable business practices that promote social, agricultural and environmental progress.
Harmless Harvest | VP of Marketing and Innovation
PR Hacker | Publicist