LOS ANGELES, CA (May 2, 2016) – Health-Ade Kombucha, known for making the best-tasting and highest-quality kombucha on the market, has announced they are bidding farewell to one their original flavors, Plum. The decision to stop producing the flavor at the end of April was made when their supplier of organic plum juice announced they would no longer be selling it. With no other suppliers in California able to meet both Health-Ade’s volume and quality standard, the company determined to stand by its motto to “Follow Your Gut,” rather than compromise the brand’s integrity.
“It’s all or nothing with Health-Ade,” says founder Daina Trout, “and while Plum is one of our favorites and we are sad to see her go, our commitment to quality in taste and nutrition is unwavering.”
With the recent launch of three new “super-tea” flavors and a variety of other new flavors expected throughout 2016, Health-Ade shows no sign of slowing down the expansion of flavors and distribution.
With suppliers around the country realizing the importance of quality fruits and vegetables, not just for taste but overall health, Health-Ade hopes the discontinuation of Plum will help motivate the suppliers’ commitment to quality as well.
However, could reports of Plum’s death be greatly exaggerated? Commented Trout, “If the volume and standards we look for in a supplier are met, we could certainly see Plum coming out of retirement and joining her pals on the shelf in the very near future!”
Health-Ade was founded in 2012 by a husband, wife, and best friend all looking to make the best tasting & highest quality kombucha you can buy and find ways to pioneer the scaling of this very natural process without succumbing to market pressures or compromised quality. Hand-crafted the "old-fashioned way"– the way nature intended– Health-Ade does everything possible to guarantee the best brew out there, including (but not limited to): produce in an all-glass process to ensure no plastic/metal leaching, ferment in super-small batches (2.5 gallons!) to allow for premium control over quality, and flavor with only the highest quality ingredients, like raw cold-pressed juice from organic produce. We never come close to using fake fermentation agents or chemicals, and rely heavily on nature, not dollars, to decide when the product is ready. Non-GMO project verified, and certified organic, kosher, vegan, and gluten-free, Health-Ade heavily supports the REAL FOOD movement in their local communities, and is actively expanding their reach to become a valuable national brand. Health-Ade makes it their mission to inspire you to “Follow your gut!” and trust in yourself for a healthier and happier life.