IGZU, the world’s first bottled bamboo leaf tea, is now available through its first distribution partnership, with Morris Distributing, servicing the San Francisco area and much of northern California, including the counties of: San Francisco, Marin, Sonoma, Napa, Lake, and Mendocino. “We’ve seen heavy demand for our products from Northern CA retailers since Expo West, and are thrilled to partner with Morris Distributing in this region, knowing that they match the attention to detail and can garner the same level of traction as our own focused Los Angeles launch,” says co-founder and CFO, Courtney McCoy.
Ryan Douglas, Director of Non-Alcoholic Beverage at Morris Distributing, added, “IGZU is a one-of-a-kind product, fueled by a mission we can get behind – we know our retailers are going to be excited as well.”
IGZU has already seen rapid growth in the two months since their full launch, with direct-to-retailer placements across the country. This strategic partnership will allow the company to continue their focus on consumer-facing efforts and introducing the country to the innovative concept of a ready to drink bamboo leaf tea.
“The attention we have received in such a short amount of time has been more than we ever imagined – consumers and retailers alike really respond to IGZU’s focus on sustainability as a core ingredient and mission. By utilizing bamboo in a new way, the idea of consuming sustainable ingredients and doing more with your purchase is connecting with retailers and today’s conscious consumer. People just get it – it’s a new, exotic beverage with a low threshold of consumer education,” says Zachary Anderson, co-founder and CEO.
IGZU is the world’s first bottled bamboo leaf tea, providing a great tasting organic beverage with only 40 calories per 16 oz. bottle. IGZU offers three debut flavors – Elderflower Citrus, Lavender Peach, and Hibiscus Blackberry. 1% of sales go to environmental causes. For more information, visit www.IGZULIFE.com and follow them on Facebook, Instagram, and Twitter.