Glens Falls, NY., June 23, 2016 – JUST water, the ethically sourced 100% spring water packaged in a paper-based bottle, is expanding its presence in the Pacific Northwest with new partner Alpha Distributing. Alpha Distributing is based in Western Washington, focusing mainly on small craft breweries in need of distribution networks. JUST water is the first bottled water carried by Alpha Distributing.
JUST water is 100% spring water, responsibly sourced, produced and packaged for improved environmental and social impact. JUST’s new and improved bottle now has increased renewable resource content – from 53% to 82% – by using plant-based plastic derived from sugarcane in addition to its existing FSC-certified paper. The updated JUST water bottle creates up to 74% less greenhouse gas emissions than traditional PET plastic bottles and will be on shelves in summer 2016.
JUST’s 100% spring water is from the Glens Falls watershed in Upstate New York where water is abundant. An ethical trade revenue partnership with the city of Glens Falls is revitalizing the local community by paying six times the municipal rate for access to less than 3% of its excess water. This appreciable revenue over time helps to upgrade aging water infrastructure, while the business model itself is restoring industry, providing jobs and protecting the watershed.
“We are pleased to partner with Alpha Distributing as JUST continues to grow in the Pacific Northwest,” said Grace Jeon, JUST CEO. “At JUST, we seek out likeminded partners who value relationships, and Alpha Distributing has built an excellent community within its first five years.”
Alpha Distributing prides themselves on building lasting industry relationships and personalizing their work for each account.
“JUST is the type of responsible, forward-thinking business we want to partner with at Alpha, and we are looking forward to great success with JUST water,” said Jeff Bert, Alpha Distributing’s Managing Partner.
JUST water is currently available nationally at Whole Foods Market, Kroger, Albertsons/Safeway and other fine retailers, at a retail price of $0.99 for a 16.9-ounce bottle. The price point is deliberate to ensure JUST water is accessible to everyone.
Headquartered in Glens Falls, New York, JUST aims to create optimism and economic value through operational innovation and delivering disruptive products at affordable prices. A diverse group of impact investors, artists, and members of the science and innovation community came together to form JUST and support the launch of its first product, JUST water. JUST water is 100% spring water sourced from the Glens Falls watershed in the Adirondack Mountains. For more information, visit www.justwater.com.
About Alpha Distributing
Alpha Distributing was formed in the spring of 2011 by Aaron Gardner and Jeff Bert who combined, have over 35 years of experience in the craft brewing industry. Together, they saw a need for a new distributor in Western WA that would solely focus on small craft breweries that were either still handling distribution themselves or did not have a current distribution network. Since then they have acquired over 30 new suppliers and products with Just Water the latest. For more information, visit www.alphadistributing.com.