JUST Water Partners with Ace Beverage and Mission Beverage in Los Angeles

bottleGlens Falls, NY. April 19, 2016 –JUST water, an ethically sourced 100% spring water in an innovative paper-based bottle, is thrilled to announce its partnership with Ace Beverage, LLC, and Mission Beverage in Los Angeles, CA.

Ace and Mission are two of the leading beverage distributors in Southern California. Ace Beverage, LLC, is one of the largest Anheuser-Busch distributors in the country, covering the prime areas within Los Angeles.

JUST water is already sold through a number of Ace and Mission accounts. Within the first four weeks of conventional IRI data from sales in the Los Angeles market, JUST water is ranked fifth and is 15% better than the sixth-ranked brand.

JUST water is disrupting the current bottled water market by responsibly sourcing, and producing and packaging for improved environmental and social impact. JUST water uses renewable resources and comes in a paper-based bottle, which offers a verified 52% reduction in carbon emissions compared to traditional plastic water bottles.

Sustainability and social awareness are becoming increasingly important to today’s conscious consumer – 90% of U.S. consumers say they would switch brands to one that gives back, given comparable price and quality.

JUST’s 100% spring water is from the Glens Falls watershed in Upstate New York where water is abundant. An ethical trade revenue partnership with the city of Glens Falls is revitalizing the local community by paying six times the municipal rate for access to excess water for the next 99 years. The revenue over time helps to upgrade aging infrastructures, while the business model itself is restoring industry, providing jobs and protecting the watershed.

“At JUST water we are always looking to collaborate with likeminded companies, and Ace’s long history of philanthropy and humanitarian work, dating back to their founder, is very important to us when choosing a partner,” said Grace Jeon, JUST CEO.

The late John Edward Anderson, one of the top philanthropists and humanitarians in the world, founded Ace Beverage Company. He’s donated more than $50 million for the construction of a new building for Children’s Hospital Los Angeles and another $42 million to the University of California, Los Angeles.

“We are very pleased to be a part of the distribution channels of JUST, a company that is doing its part to bring environmental benefits to consumers and the communities they service,” said Mike Krohn, President Ace Beverage LLC. “As a local distributor, we build upon the Anheuser-Busch efforts to implement sustainable business practices in a very eco-conscious market.”

“At Mission, we are proud to partner with JUST water because we believe in the product itself, as well as the company’s mission to operate ethically and sustainably,” said Doug Yingling, President of Mission Beverage.

JUST water is currently available nationally at Whole Foods Market, Kroger and other fine retailers, with more notable national and regional accounts coming on board this month. JUST water retails for $0.99 for a 16.9 ounce carton. The price point is deliberate to ensure JUST water is accessible to everyone.

About JUST:

Headquartered in Glens Falls, New York, JUST aims to create optimism and economic value through operational innovation and delivering disruptive products at affordable prices. A diverse group of impact investors, artists, and members of the science and innovation community came together to form JUST and support the launch of its first product, JUST water. JUST water is 100% spring water sourced from the Glens Falls watershed in the Adirondack Mountains. For more information, visit www.justwater.com.

About Ace Beverage LLC:

Ace Beverage LLC is one of the largest independently owned Anheuser-Busch and Constellation Brands (Corona/Modelo) distributors in the United States. The Company also distributes a large variety of specialty and craft brews and non-alcohol beverages. Situated just two miles east of Downtown, Ace has been delivering beverages to the greater Los Angeles area since 1956.

About Mission Beverage:

Mission Beverage Co. is a wholesale beer and beverage distributor located in Los Angeles, Calif. The Anderson family established the Company in 1968, and it is one of several beverage distribution companies owned by the Anderson family, who are well known and respected in the beverage industry. Mission Beverage Co. distributes products from beer suppliers who are leaders in their industry and among the finest companies in the world, and the company maintains a strong commitment to quality and excellence in its products, relationships and customer service.