ATLANTA, Ga. (March 16, 2016) — Road warriors and loyal patrons of Cracker Barrel Retail Stores in almost every state in America have a refreshing new beverage option for quenching their thirst: citrus-flavored Kickapoo Joy Juice in 12-ounce glass bottles. The signature sparkling beverage will be available for purchase at all 635 Cracker Barrel Old Country Stores in 42 states through a recently sealed sales and distribution agreement with Atlanta-based Monarch Beverages. Kickapoo Joy Juice will be sold in Cracker Barrel Retail Stores for $1.49 per bottle. The fact that Kickapoo Joy Juice is made with real sugar and natural flavors and packaged in glass bottles allows it to meet the demanding standards of many craft soda aficionados.
“Kickapoo Joy Juice appeals to people of all ages who identify with specialty brands. For some, it is a beloved classic that invokes a feeling of nostalgia, an association with memories of good times and good experiences. For others, often younger and just discovering the brand, a major appeal is the quirky, fun-loving personality of the brand which allows it to deliver a unique connection and experience,” explained Didier Arnaud, Chief Operating Officer of Monarch Beverages.
Kickapoo Joy Juice is a perfect fit for retailers committed to offering their guests who enjoy sampling new brands and flavors, fresh and unique beverage choices. The timing is also perfect for introducing Kickapoo as temperatures begin heating up this spring and summer, and stores experience a spike in sales of cold sodas as the thermometer rises. Kickapoo Joy Drinks have made a comeback in the U.S. market with the addition of more great flavors, new packaging options, and versatile distribution channels. Kickapoo Joy Juice is a, citrus-flavored soda inspired by Al Capp’s comic strip “Li’l Abner,” which appeared in U.S. newspapers from 1934 to 1977. The name “Kickapoo Joy Juice” was originally coined by Capp and described in the Li’l Abner comic strip as a “volatile brew.”
“Many exciting changes are happening for the Kickapoo brand in the United States and in international markets. In the U.S., consumers are showing a rising interest in smaller, boutique brands like Kickapoo, and we are responding to demand by introducing new flavors and new distribution channels.” Arnaud added.
About Monarch Beverages
Monarch Beverages is a diversified, international beverage company based in Atlanta, Ga. Monarch works with bottlers, wholesalers, distributors and retailers to manufacture and market a full range of carbonated, New Age and ready-to-drink products in over 40 countries, including some of the largest beverage markets in the world. The company’s extensive brand portfolio includes ACUTEfruit®, Rush! Energy®, Reaktor®, Kickapoo®, American Cola®, Planet®, Ramblin’ Root Beer®, Shen Nung Tea®, Frost Tea®, Zensa®, Nesbitt’s® and Bubble Up®. Monarch subsidiaries are located in Brazil, Argentina, France and Singapore.
For more information, please visit www.monarchbeverages.com or www.drinkkickapoo.com and follow Kickapoo Joy Juice and The Monarch Beverage Company on Facebook and Twitter @ drinkKickapoo and @MonarchBevCo.
For Kickapoo Joy Juice product sales and distribution inquiries, please contact Tommy Little, VP Sales at 404-262-4015 / tlittle@monarchbeverages.com .