KOLOA, Hawaii, May 3, 2016 /PRNewswire/ — KonaRed Corporation (OTCQB: KRED), a pioneer of the coffee fruit category and manufacturers of premium Hawaiian coffee products, today reported positive growth in sales of its new line of cold brew coffees.
KonaRed’s President and COO, Kyle Redfield, commented, “Sales of KonaRed® ready to drink cold brew coffee have increased by triple digits each month since launch in February. Unit sales of our cold brew line increased by 157% between February and March, and this continued with a further increase of 134% between March and April. We’re getting onto shelves of retailers at a fast rate and re-orders have been coming back quickly as well. This product category is gaining significant momentum.”
KonaRed’s line of cold brew coffees includes flavors in Original, Hawaiian Vanilla, and Espresso. Cold brewed coffee is a new trend being labeled “fourth generation coffee” by the coffee industry and is created by a process in which roasted and ground coffee beans are steeped in cold water for over 16 hours. KonaRed has now launched its cold brew in stores such as Whole Foods Markets and Safeway in Hawaii and demand is growing from new customers as retailers plan for summer beverage sales.
Redfield continued, “In February, cold brew coffee sales were 13% of total sales, in March this increased to 25% of total sales, and in April we’ve seen cold brew coffee account for 54% of our April total sales. Based on current retail shelf placements, if monthly orders continue at a seasonally adjusted level of what we’re now experiencing, we could see cold brew coffee add over 50% to our baseline revenue from 2015. Our results in quarter one will be the tail end of the re-alignment which we’ve been engineering since late 2015 and we expect quarter two to benefit from the growing number of independent retailers and new mass retail chain authorizations adding our cold brew coffees to new shelves and regions throughout U.S.”
About KonaRed CorporationKonaRed® Corporation is the pioneer of the USA Grown, Hawaiian Coffee Fruit. The company oversees a vertically integrated production chain which starts with the highest quality Coffee Fruit from Kona, Hawaii. The Company produces three Ready to Drink (‘RTD’) Cold Brew Coffee varieties, plus its well established RTD Antioxidant Juices, 100% Hawaiian Coffee Fruit Powders, and three varieties of Kona Coffee Beans. The Company also has an industrial ingredients division. KonaRed products are sold throughout the U.S., Canada and Japan and can be found in select Kroger, Safeway, Albertsons, Vitamin Shoppe, Target, Whole Foods, 7-Eleven and many other retail outlets. More information about KonaRed and its products can be found atwww.konared.com.
Forward Looking StatementsCertain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management’s expectations or estimates of future performance, constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words “believe,” “expect,” “will,” “anticipate,” “contemplate,” “target,” “plan,” “continue,” “budget,” “may,” “intend,” “estimate,” “project” and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company’s control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as “Risk Factors” in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company’s SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.